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Nimbus | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated
- Main Telephone
- (502)-631-9122
Primary Address
624 West Main Street
1st Floor
Louisville,
KY
40202
USA
Nimbus Contacts
Contacts (4)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Stacey W. | President | KY | ||||||||||||
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Sample of Related Brands
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| Jennifer B. | Director, Accounts | KY | ||||||||||||
| Jayme T. | Art Director | KY | ||||||||||||
| Tim P. | Creative Services Manager | KY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Millennial, Gen-X Opps: Papa Johns taps new DM amid national TV spend increase (Score 66)
Sales Lead: Jaclyn Ruelle became the brand VP and head at
- Ruelle joined from The Martin Agency, where she served as the MD and SVP of cultural impact and brand communications.
- The company will likely:
- Continue increasing TV spend
- Conduct agency reviews
- Target demographic:
- Millennial and Gen-X men, especially sports fans
Additional recent leadership shifts:
- PJ also appointed Josh Martin as its social media and brand engagement director in July 2022.
- Martin previously served as the senior brand engagement director at Buffalo Wild Wings.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: PJ has spent approximately $74.4m on national TV commercials YTD, 12% more than the approximately $66.2m spent within the same 2021 timeframe.
- Last year: The company spent around $86m on this channel last year after having spent 16% less, around $72.3m, in 2020.
- 2022 ad programming: PJ's 2022 commercials have targeted male sports enthusiasts watching shows such as NFL Football, Friends, NBA Basketball, College Football, and College Basketball.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the company has allocated roughly $10.9m toward digital ads, half of the roughly $21.8m allocated by this point last year.
- YTD data: Since the beginning of 2022, PJ has earned ~1.9b digital impressions via desktop video (51%), Facebook (30%), Instagram (11%), Twitter (4%), desktop display (4%), and mobile display (1%) ads.
- The company has placed 52% of this year's desktop video ads site direct onto YouTube and the remaining 48% site direct onto Twitch.
- Last year: PJ's estimated full-year 2021 spend almost doubled to $27.2m from that of $14m in 2020.
- Additional channel insights
- The company also utilizes OOH, radio, print (English and Spanish newspapers), and local broadcast.
- It additionally works with partners such as the NBA's Shaquille O'Neal.
- As you can tell by the video above, PJ also works with cause marketing initiatives via The Papa John's Foundation.
- The organization has committed to donating 10m meals within the next five years.
Additional agency insights:
- Opportunity: DM shifts often lead to agency reviews, so contact soon to remain top-of-mind.
- We still haven't heard of any roster shifts since PJ promoted chief marketing and digital officer Anne Fischer in January 2022.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Kantar.