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Cornett | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (859) 281-5104
Primary Address
249 East Main Street
Suite 400
Lexington,
KY
40507
USA
Cornett Contacts
Contacts (5/16)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kip C. | President, Founder & Chief Executive Officer | KY | ||||||||||||
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| Christy H. | Owner & President | KY | ||||||||||||
| Jessica V. | President | KY | ||||||||||||
| Emmy H. | Chief Operating Officer | KY | ||||||||||||
| Whit H. | Executive Creative Director | KY | ||||||||||||
Client Relationships
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Opps: Gannett taps new chief content officer amid significant spend increase (Score 71)
Sales Lead: Kristin Roberts became the chief content officer at
- Roberts will focus on spearheading Gannett's digital transformation and content strategy across and the USA TODAY Network.
- Per CEO Michael Reed, Roberts will initially pursue “innovative storytelling opportunities and develop strategic content initiatives to expand our audience and drive growth.”
- She previously served in the same role at McClatchy.
- Roberts stepped up just after Sarab Al-Jijakli, Gannett's former top content DM (brand and content marketing VP), departed in January 2023.
- Gannett had a rough 2022 overall, but in Q4 2022, it reported its first quarterly profit since Q4 2021.
- The company will likely:
- Shift strategy
- Keep increasing spend
- Seek new agency partners
- Target demographic:
- Millennials and Gen-X
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Gannett has spent roughly $8.4m on digital ads YTD, more than double the roughly $3.2m spent within the same 2022 timeframe.
- YTD data: So far this year, the publication has earned around 999.1m digital impressions via Facebook (49%), desktop display (37%), Instagram (7%), and mobile display (7%) ads.
- Gannett has placed most of this year's desktop display ads site direct onto destinations such as providencejournal.com (10%), stateesman.com, telegram.com, palmbeachpost.com, and heraldtribune.com.
- Last year: In 2022, Gannett spent approximately $26.9m on this channel, 13% more than the approximately $23.9m spent in 2021.
- Additional channel insights
- The company utilizes OOH, print (newspapers), radio (though barely), digital, local broadcast, email, and Google Ads.
Additional agency insights:
- Opportunity: Agency reviews could easily follow this hire, so get on Roberts's radar soon.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .
Read our most recent update on USA Today here.