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Update: The Indiana Destination Development Corp. taps PR AOR (Score 11)

Update: The agency will handle PR and economic development. It will also collaborate with the IDDC's branding AOR, WeCreate, on the "IN Indiana" campaign. You can read more about the ongoing campaign below. 

Agency & martech readers-- Reach out to the IDDC to see if it needs any more help with the "IN Indiana" campaign. In addition to Turner, IDDC also works branding AOR WeCreate and media AOR Williams Randall. Those of you that have tourism experience or are located near IN will likely have an advantage. 

The original article was published on June 23:

The Indiana Destination Development Corporation (IDDC) recently launched the "IN Indiana" campaign. The organization assembled a customizable toolkit for any business, town, city or destination in the state to use. The tool kit includes logos, brand guides, tradeshow materials and promotional items. It also includes social media, digital and print ad templates. This will allow all stakeholders in the state to present a unified brand image. The organization hopes this push will help attract more visitors, attract new companies and retain college graduates. 

According to Pathmatics, IDDC earned 7.7m impressions YTD through Instagram ads (65%), Facebook ads (34%) and desktop display ads (1%). It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, theodysseyonline.com, recipetreats.com and cheatcc.com. It spent around $64.3k on digital display ads YTD, a 49% increase from $43.2k spent in this channel during the same time period of 2021. Full-year spend decreased by 11% from $391.1k in 2020 to $349.8k in 2021. 

Sellers-- IDDC targets potential visitors and prospective companies through digital display ads. The organization placed the majority of its digital ads this year directly onto social media sites Instagram and Facebook, which indicates it is mainly targeting Gen-Zers and millennials. IDDC decreased spend slightly in 2021, but it has been increasing spend so far this year, which I expect to continue considering it just launched a campaign. Sellers should reach out to offer last-minute campaign ad space. 

Agency & martech readers-- I believe media buying and planning AOR Williams Randall is the only agency IDDC currently works with. I recommend offering project-based assistance to this organization for the best chance of picking up any of its business.