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The Motion Agency | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(312) 565-0044
Primary Address
325 North LaSalle Drive
Suite 550
Chicago, IL 60654
USA

The Motion Agency Contacts

Contacts (5/18)
Name Title State
Mark S. Chief Strategy Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 565-0044
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 325 North LaSalle Drive
Suite 550
Chicago, IL
60654
USA
Kimberly E. Owner & Chief Executive Officer IL
Kevin F. Director of Production IL
Don H. Creative Director IL
Sarah V. Associate Creative Director IL

Client Relationships

Current Past

Brand Service From To Media Spend
****** ** *******, ***. Public Relations *
***** *****, ***. Public Relations *
**** **** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Parents Opps: Haribo appoints shopper marketing AOR (Score 16)


Sales lead: Agency appointments commonly follow one another, so reach out to be top-of-mind. 

  • Colle McVoy as its shopper marketing AOR in February 2023. 
  • The agency is responsible for retail display graphics and promotional activity. 
  • The first work will reportedly launch in early 2024. 
  • Haribo is currently focused on bolstering its presence in US stores. 

In other news:

  • Haribo hired Samantha Marcus as senior brand manager in October 2022.
  • Marcus most recently served as senior marketing manager of Tropicana Brands Group. 

Haribo's target demographic: Gen-X & millennial parents 

The company will likely:

  • Ramp up promotional activity in early 2024
  • Increase ad spend
  • Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Haribo spent around $3.3m on national TV ads YTD, a 20% decrease from $4.1m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 29% from $9.6m in 2021 to $12.4m in 2022. 
  • YTD ad programming: It placed ads during programming such as Friends, Diners, Drive-Ins and Dives, NCIS, FBI, and Guy's Grocery Games. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Haribo spent about $3.8k on digital display ads YTD, a huge decrease from $150.5k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped by 15% from $1.3m in 2021 to $1.1m in 2022. 
  • 2022 data: 109.4m impressions via Instagram (55%), desktop video (37%), and Facebook (7%). 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, youtube.com, and facebook.com. 

Additional channel insights  

  • Vivvix: Haribo also invests in local broadcast. 

Agency analysis:

  • Opportunity: Reach out to see if Haribo needs any more assistance.
    • I recommend offering media or creative services.  
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.