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Ten35 | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
- Main Telephone
- (312) 628-5700
Primary Address
444 North Michigan Avenue
Suite 650
Chicago,
IL
60611
USA
Ten35 Contacts
Contacts (4)
Name | Title | State | ||||||||||||
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Sherman W. | Managing Partner & Chief Operating Officer | IL | ||||||||||||
Sample of Related Brands
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Johnnie L. | Chief Integration Officer & Head, Strategy | IL | ||||||||||||
Susan Z. | Director, Integrated Production | IL | ||||||||||||
Kenneth D. | Director, Creative | IL |
WinmoEdge
PepsiCo taps marketing SVP amid digital spend increase (Score 47)
Sales Lead: In May 2023, Stacy Taffet became the marketing SVP at
- Taffet joined the company in September 2007 and was most recently the brand marketing SVP for its brand.
- This promotion follows former CMO Rachel Ferdinando's 2022 promotion.
- We will, of course, let you know if and when we confirm whether or not Taffet has succeeded Ferdinando.
- The company will likely:
- Implement strategy shifts
- Keep increasing digital spend
- Conduct agency reviews
- Target demographic:
- Gen-Z and millennials with a slight male skew
Additional spending insights:
- Broadcast insights (TV ad creative spend); digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- View recent national TV and digital ad information for top brands here.
- Additional channel insights
- The company utilizes digital, local broadcast, OOH, print, radio, Google Ads, Facebook, Instagram, TikTok, and online video (primarily via Youtube.com) ads.
- PepsiCo sponsors podcasts such as Stuff You Should Know, NPR News Now, The Dan Patrick Show, The Economist Podcasts, and The Bobby Bones Show.
Additional agency insights:
- Opportunity: Get in touch soon to see if PepsiCo seeks new agency partner following this promotion.
- Current agency roster:
- In-House: Media
- : Media AOR
- : Creative and digital AOR
- : Creative and multicultural AOR
- : Creative AOR
- : Creative AOR
- : Creative AOR
- : Creative AOR
- : Creative AOR
- : Creative AOR
- : Social AOR
- : PR AOR
- : AOR
Insight Sources: Broadcast insights estimated by .
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