Teamworks Media | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Score 70 - Account in Jeopardy: New USA Cycling CMO taps marketing director amid partnerships, digital display increase

director of marketing and communications, effective July. Previously a founder and managing partner at TORRE Consulting Services, Rojas brings other marketing and leadership experience from companies including KOM Sports Marketing, GR Consulting, USA Swimming, the US Olympic Committee, and the NY Road Runners. "Guillermo is a great addition to the USA Cycling team, and he joins us in a critical area of our business and at a key time as Tokyo 2020 approaches," said Fuad Hamza, CMO since October, who also mentioned that "the fact that he is a passionate cyclist makes him an even better fit for the team."

Rojas will develop and implement a comprehensive marketing and communications strategy throughout event services, membership, elite athletics, and racing operations, and he will oversee brand marketing, digital marketing, social media, PR, and media strategy. The company also recently Teamworks to drive athlete engagement..

Cycling is still adding digital ads to its marketing, so earned media, event (example here), and high-ROI paid media pitches will likely be welcome. 

iSpot doesn't report any national TV advertising since 2015, when $10,925 went towards commercials targeting cycling programs and The Men in Blazers Show.

According to Pathmatics, Cycling's year-to-date (YTD) digital display spend of $6,900 has gone towards ads placed through Teads on bicycling.com. While it's not relatively much, by this point last year, the first time the company allocated budget towards this channel, it hadn't spent any of its total 2017 spend of $14,500.

Agency & martech readers - with a marketing decision maker hire and a relatively-new CMO, agency reviews could easily come sooner than later. Reach out sooner than later for potential work.