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O'Keefe Reinhard & Paul | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone
(312) 226-6144
Primary Address
328 South Jefferson Street
Suite 850
Chicago, IL 60661
USA

O'Keefe Reinhard & Paul Contacts

Contacts (5/18)
Name Title State
Brenda D. Chief Operations Officer IL
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (312) 226-6144
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 328 South Jefferson Street
Suite 850
Chicago, IL
60661
USA

Thomas O. Founder & Chief Executive Officer IL
Matt R. Creative Founder IL
Nick P. Founder & President IL
Rahul R. Chief Client Officer IL

Client Relationships


Brand Service From To Media Spend
*** ******** *********** Creative, Digital, Social *
***-**** ***-************ ******* ***** Creative, Digital *
***-**** ****** ******** Creative, Digital *
***-**** *************, ***. Creative, Digital *
***-**** ******** Creative, Digital *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Opps: Chili's works with new influencer on campaign (Score 74)


Sales Lead: 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: Chili's hasn't utilized national TV commercials since allocating around $401k in 2021.
    • 2021 ad programming: Its 2022 commercials targeted Gen-X watching shows such as Mountain Men, Pawn Stars, The Machines That Built America, Harry & Meghan: Escaping the Palace, and Invisible Monsters: Serial Killers in America.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, the restaurant chain spent roughly $989.3k on digital ads, 18% less than the roughly $1.2m spent in 2021.
    • 2022 data: Chili's earned approximately 175.3m digital impressions last year via desktop display (32%), Facebook (25%), desktop video (23%), Instagram (19%), and mobile display (1%) ads.
      • Top site destinations for last year's desktop display ads included yahoo.com (26%), ebay.com, draftkings.com, realtor.com, and okcupid.com.
  • Additional channel insights  
    • The brand utilizes OOH and Google ads.
    • It holds planning conversations in Q2 and buying conversations in Q1.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .