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O'Keefe Reinhard & Paul | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
- Main Telephone
- (312) 226-6144
Primary Address
328 South Jefferson Street
Suite 850
Chicago,
IL
60661
USA
O'Keefe Reinhard & Paul Contacts
Contacts (5/18)
Name | Title | State | ||||||||||||
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Brenda D. | Chief Operations Officer | IL | ||||||||||||
Sample of Related Brands
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Thomas O. | Founder & Chief Executive Officer | IL | ||||||||||||
Matt R. | Creative Founder | IL | ||||||||||||
Nick P. | Founder & President | IL | ||||||||||||
Rahul R. | Chief Client Officer | IL |
Client Relationships
WinmoEdge
Millennial, Gen-X Opps: Chili's works with new influencer on campaign (Score 74)
- McKnight reimagined his iconic "Back at One" song to promote the company's "3 for me" value meal.
- Made by , the campaign focuses on nostalgia and rolled out across TV and social platforms.
- This is the first time during the pandemic that Chili's has utilized TV much.
- The brand will likely:
- Pursue additional influencer relationships
- Continue working with nostalgia marketing
- Keep increasing TV spend
- Target demographic:
- Millennials and Gen-X who tend to respond particularly well to nostalgia marketing
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Chili's hasn't utilized national TV commercials since allocating around $401k in 2021.
- 2021 ad programming: Its 2022 commercials targeted Gen-X watching shows such as Mountain Men, Pawn Stars, The Machines That Built America, Harry & Meghan: Escaping the Palace, and Invisible Monsters: Serial Killers in America.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, the restaurant chain spent roughly $989.3k on digital ads, 18% less than the roughly $1.2m spent in 2021.
- 2022 data: Chili's earned approximately 175.3m digital impressions last year via desktop display (32%), Facebook (25%), desktop video (23%), Instagram (19%), and mobile display (1%) ads.
- Top site destinations for last year's desktop display ads included yahoo.com (26%), ebay.com, draftkings.com, realtor.com, and okcupid.com.
- Additional channel insights
- The brand utilizes OOH and Google ads.
- It holds planning conversations in Q2 and buying conversations in Q1.
Additional agency insights:
- Opportunity: If you haven't yet done so, reach out soon to get on the radars of Chili's relatively new CMO (January 2023).
- Current agency roster:
- Mischief @ No Fixed Address: Creative agency partner (at least for this campaign project)
- : Media and social AOR
- : PR AOR
- : creative, digital, & social AOR
Insight Sources: Broadcast insights estimated by .