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MSLGroup | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations, full service

Main Telephone
(312) 220-5996
Primary Address
35 West Wacker Drive
Chicago, IL 60601
USA

MSLGroup Contacts

Contacts (5/21)
Name Title State
Jason H. Senior Account Director IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 220-5996
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive

Chicago, IL
60601
USA
Allie R. Senior Account Executive IL
Carly B. Senior Talent Manager IL
Lucy F. Account Supervisor IL
Brookes M. Senior Account Supervisor IL

Client Relationships

Current Past

Brand Service From To Media Spend
******* Public Relations *
******** *********** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: Wingstop taps 72andSunny as creative AOR (Score 24)


Sales lead: This appointment may lead to spend shifts & additional agency reviews. 

  • year. 
  • The chain selected 72andSunny as its lead creative agency in April 2023.
  • This replaces Leo Burnett, which won the account in 2018. 
  • Joanne Davis Consulting handled the review process. 

Wingstop's target demographic: Male Gen-Zers & millennials

The company will likely:

  • Release fresh creative/launch a campaign
  • Ramp up ad spend
  • Review other agency relationships 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Wingstop spent around $4.5m on national TV ads YTD, about half (52%) of the $8.7m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped by 25% from $29.7m in 2021 to $37.2m in 2022. 
  • Ad programming: It placed ads during programming such as College Basketball, NBA Basketball, WWE Monday Night RAW, Friday Night SmackDown, and Fútbol Mexicano Primera División.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Wingstop spent approximately $7.1m on digital display ads YTD, a 48% increase from $4.8m spent in this channel during the same time period of 2022. 
  • YTD data: 948.6m impressions via Facebook (53%), Instagram (34%), Twitter (6%), YouTube (3%), and desktop video (3%). 
  • 2021-2022 spend: Full-year spend increased by 6% from $20.3m in 2021 to $21.6m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, twitch.tv, and youtube.com. 

Additional channel insights  

  • Vivvix: Wingstop also invests in OOH, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.