Matrix Partners, Ltd. | Agency Profile, Contacts, AOR, Client Relationships

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Score 58 - Close Watch: Organic pet food co PetGuard selects first CMO, adds two agencies to boost brand awareness

Matrix Partners, Ltd. to increase brand awareness and push growth (per Pet Business).

Williams and her marketing agency will work with Matrix to provide PR, social, influencer outreach and blog consultation. Matrix will create and identify editorial opportunities, product roundups and influencer partnerships while managing PetGuard's social media accounts. Williams has 11 years of e-Commerce and digital experience.

Per iSpot, this company has not invested in national TV ads. According to Adbeat, PetGuard last spent on digital display ads in Q4 2018. This is the only tracked media spend for the past two years and totals $4.7k. Most of these ads were programmatically placed (98%) and 2% were native. The top publishing sites were ebay.com ($3k), rumble.com, littlethings.com, inspiremore.com and petful.com.

Sellers -- This company functions via e-Commerce, so consider offering digital space. To see locations where PetGuard is typically sold in-store, click here. Many owners on the testimonials page have pure-bred pets, so you may be looking at a higher HHO. 

Agency readers -- With the addition of two new agency relationships with Williams's hiring, an opportunity may not be immediately available to you. PR and social are covered, but you could potentially win digital, creative or media work down the line. Start reaching out to lower-level marketing personnel to get on the CMO's radar.