Highdive | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising agency
- Main Telephone
- (312) 588-6922
Highdive Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mark G. | Co-Founder & Chief Creative Officer | IL | ||||||||||||
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| Megan L. | Chief Executive Officer | IL | ||||||||||||
| Chad B. | Co-Founder & Chief Creative Officer | IL | ||||||||||||
| Luis S. | Co-Owner, Managing Partner, Business Leadership & Strategy | IL | ||||||||||||
| Kaley L. | Account Director & Partner | IL | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Jeep launches new campaign
Media Sales Lead: , the new campaign rolled out across multiple channels such as TV, social, and digital.
Key Lead Takeaways: Digital spend recently picked up, so Jeep will likely continue spending more on this new campaign as it keeps running.
Target Demographics: Male Gen-Z and millennials
Key Spend Notes:
- Spend shift summary: After slumping, Jeep's digital spend picked up within the past quarter and will likely do the same now that it has launched a new campaign.
- Planning period: Q2
- Buying period: Q1
National Broadcast Analysis & Spend Breakdown:
*Note that iSpot categorizes Jeep under Vehicles: Auto Makers*
- 2023 YTD Spend: $65.6m
- STP 2022 Spend: $74.6m
- 2022 FY Spend: $170.6m
- 2021 FY Spend: $181.4m
- 2020 FY Spend: $98.9m
Ad Flight Breakdown (by spend): So far this year, Jeep has aired 127 spots; its top five are "Bear Hunt," "Celebration Event," "Captain's Chair," "Presidents Day Sales Event," and "Start Something New Sales Event."
Top Daypart (by impressions): Primetime (997.3m)
Top Networks (by spend): FOX, CBS, NBC, Fox Deportes, and TNT
Top Shows (by spend): NFL Football, College Basketball, NBA Basketball, the 2023 US Open Golf Championship, and SportsCenter.
Top Industry/Vertical Spenders (YTD, by spend): Chevrolet (8%), Kia (7.1%), Ram Trucks (6.9%), Toyota (6.7%), and Lexus (6.6%)
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes Jeep under Auto*
- 2023 YTD Spend: $4.7m
- STP 2022 Spend: $13.3m
- 2022 FY Spend: $35.5
- 2021 FY Spend: $23m
- 2020 FY Spend: $30.5m
YTD Ad Flight Breakdown:
- Q2 2023 Spend (to date): $3.1m
- Q1 2023 Spend: $1.6m
- Q1 2022 Spend: $4.9m
- Q2 2022 Spend: $9.5m
- Q3 2022 Spend: $14.6m
- Q4 2022 Spend: $7m
YTD Impressions: 668,340,400
Top Ad Types: Facebook (37%), YouTube (23%), and Instagram (19%)
Top Purchase Channels: Direct (91%)
Top Publishers: Facebook (37%), YouTube (23%), and Instagram (19%)
Top Industry/Vertical Spenders (YTD, by spend): Toyota, Hyundai, Nissan, Mazda, Honda, Chevrolet, and Infiniti
Top Creative by Spend; see below: (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
Vivvix: Google Ads along with radio, digital, local broadcast, Facebook, Twitter, Instagram, and online video (primarily via Youtube.com) ads
Top Sponsored Podcasts: The Bobby Bones Show, Real Ghost Stories Online, The Viall Files, Mind Pump, and Success Story.
DRTV:
- Short-form ads
- Extremely highly concentrated network TV coverage
- Will not likely launch a new campaign soon
Current Sponsorships/Partnerships: The Detroit Pistons
Influencers & Brand Ambassadors: Derek Jeter and Hannah Jeter
2022-2023 Key Hires:
- Christina Ibrahim: Manager, global marketing (hired November 2022)
Current Agency Roster:
- Highdive: Creative agency partner
- : Creative, digital, and social AOR
- : Media AOR
- : Digital, social, and programmatic agency partner
- : Creative agency partner
- : Multicultural agency partner
Insight Sources: Broadcast insights estimated by .