HH Global | Agency Profile, Contacts, AOR, Client Relationships

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Weis Markets loses top marketer (Score 32)

Sales lead: Keep an eye on this company so that you can reach out once it hires a new marketing leader. 

• Weis Markets (WM) lost its marketing, advertising, & PR VP, Ron Bonacci, earlier this year.
• Bonacci is now the advertising & marketing VP of Rouses Markets.
• We will be sure to update you as soon as a replacement is announced. 

Target demographic: Primary shoppers (Gen-X & millennial women)

Once it finds a new marketing DM, the company will likely:

• Conduct agency reviews
• Shift ad dollars around

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: WM spent around $355.4k on digital display ads YTD, a slight (7%) increase from $331.9k spent in this channel during the same time period of 2022. 
• YTD data: 46.9m impressions via Facebook (88%), Instagram (5%), desktop display (5%), and mobile display (2%). 
• 2021-2022 spend: Full-year spend fell by 29% from $1m in 2021 to $713.5k in 2022. 
• Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, baltimoresun.com, wnep.com, and espn.com. It placed 2% of these ads indirectly through The Trade Desk and unknown channels onto sites such as wnep.com, ebay.com, yahoo.com, msn.com, and iheart.com. 

Additional channel insights  

• Vivvix: WM also invests in print, OOH, and local broadcast. 

Agency analysis:

• Opportunity: You will have a chance to earn some of WM's business once it hires a new marketing head. 
• Current roster:
  • Barkley: creative AOR
  • The Tombras Group: media, digital, social, & creative AOR
  • InnerWorkings: creative

Insight Sources: Digital spend insights estimated by Vivvix.