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Cramer-Krasselt | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(312) 616-9600
Primary Address
225 North Michigan Avenue
24th Floor
Chicago, IL 60601
USA

Cramer-Krasselt Contacts

Contacts (5/38)
Name Title State
Marshall R. Vice Chairman & Chief Creative Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 616-9600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
24th Floor
Chicago, IL
60601
USA
Karen S. President & Chief Operating Officer IL
Christine C. Associate Director, Audio & Video IL
Veronica M. Associate Search & Paid Social Director IL
Amanda D. Media Director IL

Client Relationships

Current Past

Brand Service From To Media Spend
********** ************ ********, ***. Social *
******* Creative, Media Buying, Media Planning *
**********'* ***** ******* Creative, Media Planning, Media Buying, Social, Digital *
********* Creative, Digital, Media Buying, Media Planning, Public Relations, Social *
**** ***** ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Cat’s Pride taps AOR, surpasses FY digital spend (Score 50)


Sales Lead: Pet supplier

  • The agency will focus on bolstering CP's brand visibility to increase national sales.
  • The brand will likely:
    • Launch a new campaign
    • Continue increasing spend
    • Seek additional new agency partners
  • Target demographic: 
    • Gen-Z and millennial pet parents

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: CP has spent approximately $71.1k on digital ads YTD, already 10% more than the approximately $64.6k spent by this point last year.
    • YTD data: So far this year, the brand has earned ~8.7m digital impressions via Facebook (70%), desktop display (20%), and mobile display (10%) ads.
    • Last year: The roughly $64.6k that CP ended up spending on this channel last year reached only around half of the roughly $113.5k spent in 2021.
  • Additional channel insights  
    • The CP brand utilizes Google Ads along with Facebook and online video (via Youtube IOS and Youtube.com) ads.
    • CP holds planning conversations in Q1 and buying conversations in Q2.

Additional agency insights:

Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by.