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Cramer-Krasselt | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(312) 616-9600
Primary Address
225 North Michigan Avenue
24th Floor
Chicago, IL 60601-7601
USA

Cramer-Krasselt Contacts

Contacts (5/69)
Name Title State
Karen S. President & Chief Operating Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 616-9600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
24th Floor
Chicago, IL
60601-7601
USA

Marshall R. Vice Chairman & Chief Creative Officer IL
Chris H. Senior Vice President & Group Account Director IL
Alison S. Senior Vice President & Group Account Director IL
Ashley B. Senior Vice President & Group Media Director IL

Client Relationships


Brand Service From To Media Spend
********** ************ ********, ***. Social unknown present *****
******* AOR - creative 2007 present ***
**********'* ***** ******* AOR - creative, digital, media buying & planning, social 2011 present *****
********* AOR - creative, digital, media buying & planning, public relations, social 2011 present *****
**** ***** ******* AOR - creative 2015 present *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Media Opps: Alzheimer's Association names CDR digital partner amid advertising spend decreases (Score 28)


advertising, web development and a mobile giving platform. AA believes this relationship will help it to find new donors and increase donor retention. Look out for an ad campaign in the near future. 

Per

According to iSpot's estimates, AA spent around $5.4m on national TV ads YTD, down 63% from $8.8m it spent during the same time period of 2019. Full-year spend equaled $11.8m in 2019 and $8.2m in 2018. 

Sellers-- It also invests in local marketing methods such as OOH, print and radio ads. It seems to primarily target millennials and Gen-Xers with a slight female skew. Both digital and national TV ad spend declined heavily over the last year. I expect digital spending to be reversed soon as CDR begins implementing its strategy. The organization may decide it can generate a better ROI through digital channels. It can be more effective at reaching younger generations such as Gen-Z and millennials that possibly had grandparents who struggled with Alzheimer's; therefore, they may become more inclined to donate as they get older. 

Agency & martech readers-- We believe the organization works with Haworth Marketing & Media on media planning. Agency hires commonly follow one another, so reach out soon to be top-of-mind.