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Cramer-Krasselt | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(312) 616-9600
Primary Address
225 North Michigan Avenue
24th Floor
Chicago, IL 60601-7601
USA

Cramer-Krasselt Contacts

Contacts (5/47)
Name Title State
Marshall R. Vice Chairman & Chief Creative Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 616-9600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
24th Floor
Chicago, IL
60601-7601
USA

Karen S. President & Chief Operating Officer IL
Hubert R. Supervisor, Paid Search & Social IL
Veronica M. Associate Search & Paid Social Director IL
Rick S. Creative Director IL

Client Relationships


Brand Service From To Media Spend
********** ************ ********, ***. Social ******
******* Creative, Media Buying, Media Planning ****
**********'* ***** ******* Creative, Media Planning, Media Buying, Social, Digital *****
********* Creative, Digital, Media Buying, Media Planning, Public Relations, Social *****
**** ***** ******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Female Paid Social Opps: Steve Madden continues high-ROI digital strategy, increases spend


Execs reported in the company's latest earnings call that Steve Madden (SM) continues to experience strong returns on its increased digital marketing investment, so I expect its spend to continue rising.

SM also hired influencer marketing manager Audrey Bouma in May 2021, so it clearly additionally invests in establishing influencer partnerships.

The company has spent roughly $8.5m on digital ads YTD, which is, according to Pathmatics, almost triple the roughly $ it spent within the same 2020 timeframe. SM's estimated full-year 2020 spend ($7.4m) rose by 35% from its estimated 2019 spend of $5.5m. So far this year, the company has earned around 1.1b digital impressions via Facebook (52%), Instagram (46%) and desktop display (1%) ads.

Additionally, Magellan reports SM has aired 11 podcast ads within the past 12 months.

As you can tell, right now, the company is primarily targeting Gen-Z via paid social; to reach this audience even more successfully, it may make a foray into OTT advertising as its digital marketing horizons continue expanding. It especially targets women. Per Kantar data, SM also invests, though barely, in radio.

Agency & martech readers - I see no glaring reasons for SM to switch up its agency roster anytime soon, so focus your attention elsewhere for now. Right now, the company has an in-house media team, and Cramer-Krasselt IL provides creative assistance.