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Bounteous | Agency Profile, Contacts, AOR, Client Relationships
Service: Information Technology
- Main Telephone
- (877)-220-5862
Primary Address
4115 North Ravenswood Avenue
Suite 101
Chicago,
IL
60613
USA
Bounteous Contacts
Contacts (5/25)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Keith S. | Chief Executive Officer | IL | ||||||||||||
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| Leah W. | Chief People Officer | IL | ||||||||||||
| Les W. | Chief Operations Officer | IL | ||||||||||||
| Lina S. | Chief, Staff, Strategy, Insights & Activation Enablement | IL | ||||||||||||
| Elizabeth J. | Director, Communication Planning | IL | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Jack in the Box revamps website, mobile app (Score 26)
Sales lead: Reach out if you can help this company promote its new website and app..png)
- Jack in the Box recently unveiled a new website and mobile app.
- The website and app now support full menu ordering, customization, location searching, product & restaurant information, delivery/pickup options, and the loyalty program.
- This will allow the company to offer loyalty points for online and mobile orders.
- The company worked with digital shop Bounteous on the project.
Jack's target demographic: Male millennials & Gen-Zers
The company will likely:
- Increase ad spend & promotional activity to advertise the new app & website
- Review the agency roster (recent creative review)
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Jack spent around $2.7m on national TV ads YTD, a 16% decrease from $3.2m spent in this channel during the same time period of 2021.
- Last year: Full-year spend fell by 31% from $5.9m in 2020 to $4.1m in 2021.
- 2022 ad programming: It placed ads during programming such as Wheel of Fortune, Jeopardy!, ABC World News Tonight With David Muir, Family Feud, and The Big Bang Theory.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Jack spent nearly $13.8m on digital display ads YTD, a 12% decrease from $15.7m spent in this channel during the same time period of 2021.
- YTD data: 1.5b impressions via Instagram (37%), desktop video (30%), Facebook (21%), Twitter (7%), desktop display (4%), and mobile display (1%).
- Last year: Full-year spend increased by 32% from $15.7m in 2020 to $20.7m in 2021.
- Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, twitch.tv, and twitter.com.
Additional channel insights
- Jack also invests in OOH, radio, and local broadcast.
Agency analysis:
- Opportunity: Jack's accounts are vulnerable due to the creative appointment we told you about in January.
- Current roster:
- TBWA \ Chiat \ Day: creative AOR
- Small Girls PR: PR AOR
- Conscious Minds: digital/social AOR
- Carat: media AOR
- Bounteous: digital
Insight Sources: Broadcast insights estimated by Kantar.