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Campaign Imminent: Hawaii Restaurant Association names PR AOR, slowly starts reopening restaurants (Score 46)

The Hawaii Restaurant Association (HIRA) named Jenerate its PR AOR to increase awareness of its resources, initiatives, special events and membership benefits. The agency's social media team will also work to increase reach and engagement across the HIRA's social channels. The HIRA works to unify, represent and support HI's restaurant and food service industry. HI has seen remarkable tourism problems due to the global pandemic, so it currently needs all the help it can get. For now, the HIRA suggests Hawaiians buy take-out, drive-thru, curbside and delivery food; it is working on gradually reopening its restaurants.

The HIRA hasn't yet allocated budget to national advertising, so focus instead on local ad dollars for now, readers. Remember also that the company is focused on its social media channels; this could mean paid social ad dollars.

Agency & martech readers - PR hires often precede other agency reviews, so reach out soon to see what other work you can secure. Jenerate is also headquartered in HI, so readers in the state will probably have the upper hand. For now, we expect you'll have the best luck securing project-based work.

Sheryl Matsuoke
Executive Director
sheryl@hawaiirestaurant.org