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Three Five Two, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: interactive marketing, website development specialty

Main Telephone
(877) 352-6334
Primary Address
817 West Peachtree Street
Suite 201
Atlanta, GA 30308
USA

Three Five Two, Inc. Contacts

Contacts (1)
Name Title State
Kristin P. Director, Client Success GA
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (877) 352-6334
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 817 West Peachtree Street
Suite 201
Atlanta, GA
30308
USA

Client Relationships

Current Past

Brand Service From To Media Spend
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See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Opps: CNN kicks off brand refresh with ad campaign (Score 65)


Sales lead: Contact this company's DMs if you can help it promote its new on-air look. 

  • CNN is celebrating its 43rd anniversary with a brand campaign and a new on-air look.
  • The new look includes an updated on-air graphics package that it believes is more modern.
  • Details regarding the campaign are sparse, so reach out to see if you can offer ad space.
  • We predicted a campaign when we told you about CNN's new chief creative officer in February. 

Target demographic: Millennials & Gen-Xers

The company will likely:

  • Ramp up ad spend
  • Seek new agency partners

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: CNN spent around $536k on national TV ads YTD, a 25% decrease from $712.1k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend fell from $1.9m in 2021 to $843.9k in 2022. 
  • Ad programming: It placed ads during programming such as Vanderpump Rules, CBS News Sunday Morning, Diners, Drive-Ins and Dives, Next Level Chef, and The Real Housewives of New Jersey. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: CNN spent about $2.6m on digital display ads YTD, just 28% of the $9.4m spent in this channel during the same time period of 2022. 
  • YTD data: 341m impressions via Facebook (75%), Instagram (20%), YouTube (3%), and desktop display (2%). 
  • 2021-2022 spend: Full-year spend jumped from $4.5m in 2021 to $12m in 2022. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, politico.com, and hlntv.com. It placed 2% of these ads indirectly through Display & Video 360 onto sites such as foodnetwork.com, hgtv.com, diynetwork.com, investigationdiscovery.com, and travelchannel.com. 

Additional channel insights  

  • Vivvix: CNN also invests in OOH, print, and local broadcast. 
    • It holds media planning discussions in Q2, and it buys during Q1. 
  • Top podcasts sponsored: The Ben Shapiro Show, The John Batchelor Show, Something You Should Know, Pat Gray Unleashed, and CNN 5 Things. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Podchaser.