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The Wilbert Group | Agency Profile, Contacts, AOR, Client Relationships


Service: full-service communications & public relations agency

Main Telephone
(404) 748-1250
Primary Address
1718 Peachtree Street
Suite 1048
Atlanta, GA 30309
USA

The Wilbert Group Contacts

Contacts (3)
Name Title State
Caroline W. President GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 748-1250
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1718 Peachtree Street
Suite 1048
Atlanta, GA
30309
USA
Nathan B. Creative Lead GA
Mark B. Executive Vice President GA

Client Relationships

Current Past

Brand Service From To Media Spend
*****'*, ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: Aaron's promotes top marketer (Score 43)


Sales lead: This promotion will affect the company's agency roster and marketing strategy.

  • Aaron's promoted Kaylin Durham to chief marketing & digital officer in December 2022.
  • Durham joined the company in 2018 as senior manager of digital strategy.
  • She worked her way up to eCommerce & digital marketing VP in 2021.

Aaron's target demographic: Gen-Xers & millennials 

The company will likely:

  • Revise marketing strategy
  • Allocate more funds toward digital ads
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: Aaron's spent around $10.8m on national TV ads in 2022. 
  • 2020-2021 spend: Full-year spend jumped by 59% from $13.1m in 2020 to $20.9m in 2021. 
  • 2022 ad programming: It placed ads during programming such as Two and a Half Men, PAW Patrol, Yellowstone, Ridiculousness, and The King of Queens. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: Aaron's spent around $2.3m on digital display ads in 2022. 
  • 2022 data: 258.5m impressions via Facebook (40%), Instagram (35%), and desktop video (25%). 
  • 2020-2021 spend: Full-year spend increased by 29% from $3.1m in 2020 to $4m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, factinate.com, and pch.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as nextdoor.com, aol.com, yahoo.com, quizlet.com, and msn.com. 

Additional channel insights  

  • Aaron's also invests in OOH, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.