The Tombras Group | Agency Profile, Contacts, AOR, Client Relationships

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Pernod Ricard taps Tombras as creative AOR for Chivas Regal (Score 20)

here. 

According to Pathmatics, CR earned 5m impressions YTD through Facebook ads (87%), Instagram ads (12%) and mobile display ads (1%). It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, bossip.com, familyfreshmeals.com and rotoworld.com. It spent around $40.6k on digital display ads YTD, a 13% increase from $35.8k spent in this channel during the same time period of 2021. Full-year spend fell by 58% from $110k in 2020 to $45.7k in 2021. 

Sellers-- CR's Scotch whisky will appeal to a male Gen-X and millennial audience. The brand has been utilizing digital display ads to reach these consumers. It decreased significantly in 2021, but it started adding dollars back to the channel earlier this year. Parent company PR also invests in OOH, print and local broadcast TV ads, per Kantar. This looks like a great opportunity for you all because the creative AOR appointment should lead to higher ad spending. Start reaching out soon to offer ad space.  

Agency & martech readers-- The company may need more assistance promoting CR in the US, so get in touch soon to pitch your services. I advise readers to offer PR, digital and social media services and to focus your pitches on building awareness for CR in the US. CR currently works with media buying & planning AOR Legacy Marketing Partners.