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Jackson Spalding Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(404) 724-2500
Primary Address
1100 Peachtree Street, Northeast
Suite 1800
Atlanta, GA 30309
USA

Jackson Spalding Inc. Contacts

Contacts (5/13)
Name Title State
Mike M. Chief Creative Officer GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 724-2500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1100 Peachtree Street, Northeast
Suite 1800
Atlanta, GA
30309
USA

Traci M. Partner GA
Whitney O. Co-Owner & Partner GA
Caroline D. Founding Partner, Senior Counselor & Copywriter GA
Brian B. Partner GA

Client Relationships


Brand Service From To Media Spend
*****-***-*, ***. Integrated 2009 present ********
********'* ********** ** ******* Public Relations 1999 present ******
******* Internal Communications, CSR 2019 present ********
***** *** *****, ***. Digital Marketing, Crisis Communications 1999 present ********
***** ******** ****** Digital Marketing, Crisis Communications 1999 present *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial TV Opps: Chick-fil-A to offer bottled sauce in its restaurants and stores (Score 16)


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In January 2020, the chain hired marketing director Ina Crnalic from Paychex, where she was a small business consultant and marketing director Madison Sawyer from Clay & Co, where she held the same position. In August 2019, marketing and community director Alexaundria Beirl joined from Continuant, where she was an account manager. In September 2019, Liz Griffith was promoted from experiential marketing to digital & experiential marketing lead. These marketers could influence the marketing strategy. 

iSpot estimates Chick-fil-A spent around $28.6m on national TV ads YTD. It spent $121m in 2019 and $81m in 2018. The chain aired ads mostly during sports programming, indicating a male target audience. 

According to Adbeat's approximation, the chain spent around $9m on digital display ads over the last 365 days down from around $11m during the 365 days prior. It placed 92% of these as video ads through YouTube onto youtube.com. It placed 7% of these ads site direct onto sites such as espn.com, dailymotion.com, theundefeated.com, espnfc.us and littleleague.org. 

Sellers-- Chick-fil-A mostly targets millennials and Gen-Z with a male skew through national TV and digital display ads. It also utilizes local marketing such as radio and OOH, according to Kantar, so FL-based sellers should reach out soon. It increased national TV spend significantly from 2018 to 2019; therefore, TV must be providing a positive ROI. Chick-fil-A could run a national campaign supporting the bottled sauce if the FL test goes well. 

Agency readers-- Chick-fil-A's agency roster is as follows: Moxie (social). Look for opportunities elsewhere as there are currently no signs pointing towards a review.