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Jackson Spalding Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (404) 724-2500
Primary Address
1100 Peachtree Street, Northeast
Suite 1800
Atlanta,
GA
30309
USA
Jackson Spalding Inc. Contacts
Contacts (5/39)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Joanna S. | Partner | GA | ||||||||||||
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Sample of Related Brands
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| Brian B. | Partner | GA | ||||||||||||
| Glen J. | Co-Founder & Partner | GA | ||||||||||||
| Gene C. | Chief Operating Officer | GA | ||||||||||||
| Whitney O. | Co-Owner & Partner | GA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Opps: Chick-fil-A launches initiative under newly promoted CMO (Score 51)
- The campaign also includes a billboard in Times Square, a merch line dubbed the "Cow Collection," and a national TV spot.
- CFA agency partner is supporting this campaign.
- The company will likely:
- Continue shifting/digitizing its strategy
- Keep increasing digital spend
- Seek new agency partners under its relatively new CMO (more below)
- Target demographic:
- Gen-Z and millennials
Recent leadership shifts:
- This effort rolled out a few months after CFA named Maria Martinez as its CMO toward the beginning of 2023.
- Martinez was most recently the company's assistant manager.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, CFA has spent approximately $37.3m on national TV commercials, down 17% from the approximately $45m spent by this point last year.
- Last year: The company spent around $80.1m on this channel last year after having spent 16% more, around $93m, in 2021.
- 2023 ad programming: CFA's 2023 commercials have aired during shows such as the 2020 NBA All-Star Game, ¡Despierta América!, the Allstate Sugar Bowl, Friends, and Chicago Fire.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The fast food chain has allocated roughly $31.7m toward digital ads YTD, almost double the roughly $16.4m allocated by this point last year.
- YTD data: Since the beginning of 2023, CFA has earned about 3.7b digital impressions, 48% via YouTube ads, 39% via Facebook ads, and 13% via Instagram ads.
- Last year: In 2022, the company's estimated full-year spend decreased by 13% to $35m from that of $40.1m in 2021.
- Additional channel insights
- CFA also invests in OOH, print (newspapers), radio, digital, local broadcast, Facebook, Instagram, and online video (via Youtube Android, Youtube IOS, and Youtube.com) ads.
Additional agency insights:
- Opportunity: The recent CMO promotion may lead to agency reviews, especially considering that Jackson Spalding seems to be a relatively new agency partner.
- Current agency roster:
- Jackson Spalding: PR agency partner
- In-House: Creative
- : Media AOR
- : Creative AOR
- : Creative agency partner
- : Multicultural agency partner
Insight Sources: Broadcast insights estimated by .