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Fitzgerald+Co. | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (404) 504-6900
Main Fax (404) 239-0548
Primary Address
944 Brady Avenue
Atlanta, GA 30318

Fitzgerald+Co. Contacts

Contacts (5/40)
Name Title State
Dave F. Executive Chairman GA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (404) 504-6900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 944 Brady Avenue
Atlanta, GA

Keri P. Chief Financial Officer GA
Liz D. Chief Media Officer GA
Noel C. Chief Creative Officer GA
Matt W. Chief Executive Officer GA

Client Relationships

Brand Service From To Media Spend
******* AOR - creative unknown present *
********'* ******* ***** Creative, Digital, Social 2015 present *
******** *****-** *********** Creative, Digital, Social 2016 present *******
****-**** Creative, Digital, Social unknown present *********
****-**** print & creative 1955 present *********

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Who is the Executive Chairman of Fitzgerald+Co.?

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Score 90 - Review Imminent: Carrabba's names CMO as marketing increases

Subject: digital, mobile, email marketing, TV, social media

Brand: Winmo) casual dining restaurant chain. Carrabba's is based in Tampa, Fla. 

Opportunity: The changes at Bloomin' Brands keep rolling on. Shortly after BB's CMO Mike Kappitt was

As with Outback, Carrabba's launched a new menu this year. Prior to the launch, the brand had decreased advertising spend, but BB CEO Elizabeth Smith mentioned in April's earnings call that Carrabba's advertising is being restored - and will actually increase slightly (more Review Imminent" territory. 

Therefore, be sure you are engaging Chea and her lieutenants in order to get your name on a long list should she initiate a review soon. The Italian category has been in decline for several years and Carrabba's is likely open to creative ideas that will get not only "special occasion" diners, but weekday lunch diners in the door.

Competition will include IPG’s here).

Sellers – continue looking for TV and digital dollars tied to Carrabba's efforts to engage younger customers. 

Additional Information

Experience: As mentioned above, Chea most recently served as director of brand marketing for Taco Bell for two years. She held a number of marketing positions with Taco Bell and Yum! Brands' sister-brand, KFC.

National TV Spend: So far in 2016, Carrabba’s has spent $16.9 million on national TV ads – up from $13.4 million for the same period 2015. The nine spots have (generally) aired in month-long flights with a week-and-a-half break between them. See chart for 2016 show targeting.

In 2015, Carrabba's spent $16.2 million on national TV ads, which, as stated, was down from $19.9 million in 2014, according to

Digital Breakdown: Per Pathmatics, Carrabba's has spent $157,100 on 16 desktop ads this year (7.7 million impressions). Sellers should note that the bulk of these ads were deployed in Q1, so be sure you are reaching out for potential Q1 2017 dollars.

As with Bloomin's other brands, most of these ads were placed site direct (98%). Top ad destinations have included:

Almost $10,000 has been spent on seven mobile ads so far this year (1.4 million impressions) and $157,000 has been spent on two video ads (3.8 million impressions). Video ads ran on sites such as

Carrabba's Italian Grill (Winmo)
2202 N. Westshore Blvd. 
Suite 500
Tampa, FL 33607
(813) 282-1225

Tanisha Chea
Chief Marketing Officer
(813) 282-1225

Mike Kappitt 
President – Carrabba’s (promoted from Bloomin’ Brands CMO)
(813) 282-1225

Jason Tennenbaum
Media Planner – MediaVest
Direct Dial: (646) 756-7446