ConcentricLife | Agency Profile, Contacts, AOR, Client Relationships
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ConcentricLife Contacts
Name | Title | State | ||||||||||||
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Michael S. | Co-Founder & Chief Creative Officer | NY | ||||||||||||
Sample of Related Brands
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Ken B. | Co-Founder, Chief Executive Officer & Managing Director, Accenture Song | NY | ||||||||||||
Andrew B. | Chief Strategy Officer | NY | ||||||||||||
Jennifer B. | Co-founder & President | GA | ||||||||||||
Richard C. | Director, Business Management | NY |
WinmoEdge
Millennial Media Opps: #78 Flowers Foods increasing marketing spend (Score 80)
After hiring already told you about Tastykake and Dave's, so add these other brands to your prospecting list.
Traditionally, Flowers hasn't run much advertising, but, as we've reported, that's going to change as they expand beyond B2B to consumer direct marketing. We expect new ads to run digitally, as well as in print, since those are the two primary channels Flowers has relied on in the past. Millennials, moms especially, will be the target focus here.
here for the full 2017 spread.
Agency and martech readers - Stay on Mukhrejee since Flowers is moving fast on plans to expand the brands listed above. Focus pitches on appealing to millennials, as the brands are trying to appeal to "the next generation of families."