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Score 66 - On the Brink: Ascena taps new CMO for Lane Bryant, Catherine's

Vulnerable Account Index (VAI) and bringing the brands' score to 66. Formerly the owner and president of Collabroscape, Rodgers also brings marketing experience from companies such as Pier 1 Imports and ACNielsen. LB and Catheirne's also recently raised over $281,000 in donations with their "Give.Love.Share" campaign to support Columbus-based Nationwide Children's Hospital.

Rodgers joins Eric Hunter, who was recently appointed as the president of the plus fashion segment, along with Gary Muto, the company's first-ever president and CEO (more

LB is the company's only national brand, and iSpot reports a $74,038 year-to-date (YTD) TV spend, with commercials targeting shows such as those in the chart to the right. The brand's total 2017 spend of $2.2 million significantly increased from the year before, when it sat out of national TV advertising.

According to Pathmatics, Ascena has spent $61,500 so far this year on 4.6 million digital display impressions, with 73% of ads places site direct and top destinations including glamour.com, sheknows.com, go.com, and wikia.com. Last year, the company's total digital display spend decreased slightly to $2 million from $2.4 million in 2016.

Agency & martech readers - as you're well aware, an outside CMO hire is the number one sign of potential agency reviews, so reach out soon to get on Rodgers's radar. MDC's Capitol Media Solutions.