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Brunner Contacts
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| Zak C. | Account Director | GA | ||||||||||||
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| Ivan T. | Group Media Director | GA | ||||||||||||
| Patrick C. | Director, Business Development & Strategy | GA | ||||||||||||
| Elizabeth D. | Lead, Integrated Planning | GA | ||||||||||||
| Henry O. | Media Planner | GA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial Opps: Cheddar's Scratch Kitchen taps new top marketer, surpasses FY 2021 digital spend (Score 47)
Darden Restaurants, in 2013 and had most recently served as the marketing director for Cheddar's for around a year. Felton's promotion will likely lead to strategy shifts that lead to continued higher spend and/or agency reviews.
So far this year, Pathmatics reports the brand has allocated roughly $305.9k toward digital ads, already 39% more than the roughly $220.5k spent in all of 2021. Cheddar's estimated full-year 2021 spend ($220.5k) reached less than half that of $550.1k in 2020, but spend has obviously picked back up this year. The brand has earned ~38m digital impressions YTD via Facebook (98%) and desktop display (2%) ads.
Sellers should contact soon to offer high-ROI strategies among millennials, among whom Facebook is the most popular. Darden also invests in print, OOH and local broadcast.
Agency & martech readers - Reach out to be top-of-mind in case Darden seeks new agency partners for Cheddar's as a result of this promotion. The Cheddar's brand currently works with creative and media AOR Brunner.