community.
22squared Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (404) 347-8700
22squared Inc. Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cheryl D. | Executive Vice President & Chief Financial Officer | GA | ||||||||||||
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Sample of Related Brands
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| Erica H. | President & Chief Operating Officer | GA | ||||||||||||
| Mike G. | Chief Administrative Officer & Executive Vice President | GA | ||||||||||||
| Signe P. | Executive Vice President & Chief People Officer - Guided by Good | GA | ||||||||||||
| Richard W. | Chairman & Chief Executive Officer - Guided by Good | GA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ********* ****** ****** | Creative, Digital, Media Buying, Media Planning | 2016 | present | ******** |
| ******-******* | Creative, Media Buying, Media Planning | 2010 | present | ****** |
| *** ********** | Creative | unknown | present | ****** |
| ******** **** ***. | Creative | unknown | present | * |
| ******** ********* | media buying & planning | 2013 | present | ****** |
See Winmo sales intelligence in action
WinmoEdge
Millennial Momvertising Opps: Publix ramps up digital ad spend
Publix has increased ad spend considerably this year, compared to the same time period of 2020. It has also started investing the majority of its ad dollars into digital channels. Sellers should start contacting Publix to see what types of ad space you may be able to provide.
According to Pathmatics, Publix earned 1.5b impressions YTD through Facebook ads (44%), desktop video ads (28%), Instagram ads (18%), desktop display ads (7%), mobile display ads (2%) and mobile video ads (1%). It placed the majority (98%) of these ads site direct onto sites such as facebook.com, youtube.com, instagram.com, news4jax.com and hulu.com. It placed the remainder (2%) through a variety of indirect channels onto sites such as yahoo.com, orlandosentinel.com, tallahassee.com, finance.yahoo.com and accuweather.com. It spent around $12.6m on digital display ads YTD, a significant (75%) jump from $7.2m spent in this channel during the same time period of 2020. Full-year spend dropped slightly (5%) from $29.6m in 2019 to $28.2m in 2020.
Per iSpot, Publix spent around $17.4k on national TV ads YTD during programming such as "Today," "Court TV Live," "PGA Tour Golf" and "Hopalong Rides Again." It only spent $650 in this channel in 2020, down from $84.3k in 2019.
Sellers-- Evidently, Publix is shifting from a primarily Gen-X and older millennial target audience, to focus on younger millennials and Gen-Zers. As always, grocery stores like Publix are going to focus heavily on reaching women, because moms are the primary shopper for many families. It also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Sellers should reach out offering digital ad space.
Agency & martech readers-- I believe Publix works with AOR 22squared on media and creative. There are no signs pointing towards a potential review at this time. I recommend looking for work elsewhere for to the time being.