22squared Inc. | Agency Profile, Contacts, AOR, Client Relationships
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22squared Inc. Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Erica H. | Chief Client Officer | GA | ||||||||||||
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Sample of Associated Brands
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| Brandon M. | President | GA | ||||||||||||
| Richard W. | Chairman & Chief Executive Officer | GA | ||||||||||||
| Cheryl D. | Executive Vice President & Chief Financial Officer | GA | ||||||||||||
| Signe P. | Chief People Officer & Executive Vice President | GA | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ********* ****** ****** | Creative, Digital, Media Buying, Media Planning | 2016 | present | ******** |
| ******-******* | Creative, Media Buying, Media Planning | 2010 | present | ******* |
| ******** ********* | media buying & planning | 2013 | present | ***** |
| *********, ***. | Creative, Digital, Media Buying, Media Planning | 2015 | present | * |
| ****** | media buying & planning | 1989 | present | * |
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WinmoEdge
Millennial, Gen-Z Media Opps: Baskin-Robbins seeks brand marketing VP
According to iSpot, YTD national TV spend of $7.2 million, which was allocated during the summer (Q2-Q3) when people are likelier to buy ice cream, has targeted various Gen-Z audiences (see targeting right). During the same timeframe in 2018, spend also totaled $7.2 million; this amount was a drop from $7.9 million in 2017.
During the past 12 months, Adbeat reports that Baskin-Robbins has spent $51,200 on digital display ads placed primarily as YouTube videos on youtube.com ($32,200) and programmatically via Google ($15,400) on sites such as theunion.com ($5,200), dailynews.com, wfaa.com and uniondemocrat.com. This amount reflects a -87% decline from the $406,600 spent within the prior 12 months (Oct 2017-2018). Considering this drop, the brand may be decreasing spend in order to focus on organic social media growth and influencers.
Sellers should remember that Baskin-Robbins started targeting millennials, Gen-Z and teenagers last year. Reach out during Q1 to see what the brand is planning for summer (Q2-Q3) ad spend. Per Kantar, it also uses OOH, print and radio.
Psyop. Consider offering social media services to help the company get the attention of Gen-Z and millennials.
Read Edge's latest take on parent company Dunkin Brands here.