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22squared Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(404) 347-8700
Primary Address
1170 Peachtree Street, Northeast
Suite 1400
Atlanta, GA 30309
USA

22squared Inc. Contacts

Contacts (5/50)
Name Title State
Erica H. Chief Client Officer GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 347-8700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1170 Peachtree Street, Northeast
Suite 1400
Atlanta, GA
30309
USA

Brandon M. President GA
Richard W. Chairman & Chief Executive Officer GA
Cheryl D. Executive Vice President & Chief Financial Officer GA
Signe P. Chief People Officer & Executive Vice President GA

Client Relationships


Brand Service From To Media Spend
********* ****** ****** Creative, Digital, Media Buying, Media Planning 2016 present ********
******-******* Creative, Media Buying, Media Planning 2010 present *******
******** ********* media buying & planning 2013 present *****
*********, ***. Creative, Digital, Media Buying, Media Planning 2015 present *
****** media buying & planning 1989 present *

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Who is the Chief Client Officer of 22squared Inc.?

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WinmoEdge

Millennial, Gen-Z Media Opps: Baskin-Robbins seeks brand marketing VP


According to iSpot, YTD national TV spend of $7.2 million, which was allocated during the summer (Q2-Q3) when people are likelier to buy ice cream, has targeted various Gen-Z audiences (see targeting right). During the same timeframe in 2018, spend also totaled $7.2 million; this amount was a drop from $7.9 million in 2017.

During the past 12 months, Adbeat reports that Baskin-Robbins has spent $51,200 on digital display ads placed primarily as YouTube videos on youtube.com ($32,200) and programmatically via Google ($15,400) on sites such as theunion.com ($5,200), dailynews.com, wfaa.com and uniondemocrat.com. This amount reflects a -87% decline from the $406,600 spent within the prior 12 months (Oct 2017-2018). Considering this drop, the brand may be decreasing spend in order to focus on organic social media growth and influencers.

Sellers should remember that Baskin-Robbins started targeting millennials, Gen-Z and teenagers last year. Reach out during Q1 to see what the brand is planning for summer (Q2-Q3) ad spend. Per Kantar, it also uses OOH, print and radio.

Psyop. Consider offering social media services to help the company get the attention of Gen-Z and millennials.

Read Edge's latest take on parent company Dunkin Brands here.