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22squared Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (404) 347-8700
Main Fax (404) 347-8800
Primary Address
1170 Peachtree Street, Northeast
Suite 1400
Atlanta, GA 30309
USA

22squared Inc. Contacts

Contacts (5/40)
Name Title State
Brandon M. President GA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (404) 347-8700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1170 Peachtree Street, Northeast
Suite 1400
Atlanta, GA
30309
USA

Richard W. Chairman & Chief Executive Officer GA
Mike G. Chief Administrative Officer & Executive Vice President GA
Cheryl D. Executive Vice President & Chief Financial Officer GA
John S. Executive Vice President & Director Innovation & Design GA

Client Relationships


Brand Service From To Media Spend
********* ****** ****** Creative, Digital, Media Buying, Media Planning 2016 present *
******-******* Creative, Media Buying, Media Planning 2010 present *******
******** ********* media buying & planning 2013 present ******
*********, ***. Creative, Digital, Media Buying, Media Planning 2015 present *
****** media buying & planning 1989 present *

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WinmoEdge

Millennial, Gen-Z Opps: Baskin-Robbins releases new twerking campaign to target younger consumers


Yes, folks, you read that right. Psyop, the campaign will include 25+ GIFs featured on mobile platform Tenor, as well as (sweet) spots on TV, digital, and social platforms.

The brand's top spending period typically falls during Q2-Q3, so reach out soon to secure ad dollars. Its marketing shift is a result of the desire to cater to Gen-Zers and millennials, so sellers with high engagement among younger consumers will have an advantage.

Since the campaign's launch on April 19, BR has spent $554,401 on national TV advertising per iSpot, targeting millennial-minded shows such as Storage Wars, South Park, Fear the Walking Dead, The Big Bang Theory, and Friends (see targeting right). Last year's total spend of $7.9 million was about half a scoop less than $9.8 million in 2016.

According to Pathmatics, BR has a year-to-date (YTD) spend of $9,700, with 79% of ads placed direct. Top targeted sites include evite.com, tomshardware.com, businessinsider.com, answers.com, and deviantart.com. The brand's total 2017 spend of $321,100 saw another decrease from $846,000 in 2016.

Media buying and planning has been handled by 22squared since 2010, much longer than average agency tenure (2.5-3 years).