22squared Inc. | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(404) 347-8700|
|Main Fax||(404) 347-8800|
22squared Inc. Contacts
Sample of Associated Brands
|Richard W.||Chairman & Chief Executive Officer||GA|
|Mike G.||Chief Administrative Officer & Executive Vice President||GA|
|Cheryl D.||Executive Vice President & Chief Financial Officer||GA|
|Signe P.||Chief People Officer & Executive Vice President||GA|
|********* ****** ******||Creative, Digital, Media Buying, Media Planning||2016||present||*|
|******-*******||Creative, Media Buying, Media Planning||2010||present||*******|
|******** *********||media buying & planning||2013||present||******|
|*********, ***.||Creative, Digital, Media Buying, Media Planning||2015||present||*|
|******||media buying & planning||1989||present||*|
Who is the President of 22squared Inc.?
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Male Boomer Opps: PGA Tour Superstore continues expansion, e-Commerce initiatives amid spend increases
PGA Tour Superstore invested millions of dollars in its e-Commerce strategy last year, launching a new website and various mobile platforms. It also put more effort into creating an in-store experience, what it dubs an experiential store, offering club re-gripping, lessons, clinics and other grow-the-game initiatives.
These effort paid off since the retailer announced an overall sales growth of 14% in 2018, driven by strong comp store sales and double digit e-Commerce growth. Additional highlights include more than 100,00 custom club fittings, more than 750,000 clubs re-gripped and nearly 50,000 participants in its grow-the-game initiatives.
These positive stats are likely why the superstore will continue the e-Commerce and retail initiatives.
PGA Tour Superstore bought some of those stores in 2018. The confirmed locations include:
- Peabody, MA - February 2, 2019
- Braintree, MA - late spring 2019
- North Miami, FL - spring 2019
- Sarasota, FL - summer 2019
- Austin, TX - late spring 2019
- Denver, CO - late spring 2019
Its continued e-Commerce initiatives include a partnership with Aptos Merchandise Planning Solution, which will see it optimize inventory performance and product selection for customers. It brought on former digital marketing specialist at Orlando Health, Taylor Estes, as email marketing manager (November) to continue to focus on personalization and CRM.
These initiatives should see spend continue to increase, so sellers should reach out for revenue. The majority of golfers are men 54+, and the superstore's demographics follow suit. Digital spend tends to be high from February to September, but TV spend has flights during April, June and August. Also keep an eye on Father's Day and the winter holiday season.
iSpot reports national TV spend in 2018 totaled $1.9M, spend in 2017 totaled $1.3M and spend in 2016 totaled $1.1M. As you may have imagined, spots are placed primarily on golf programming (see targeting right).
Adbeat reports digital display spend over the last 12 months totaled $46.3k and was placed primarily via Google (62%) and direct buy (36%) onto sites like pgatour.com, golfchannel.com, chicagotribune.com, ebay.com and 1043thefan.com. Ads over the last 24 months totaled $77.8k and were placed primarily via Google (77%) and direct buy (21%) onto sites like pgatour.com, golfchannel.com, cbs5az.com, jacksonville.com and chicagotribune.com.
Since 2013, 22squared has handled creative.