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PPK | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (813)-496-7000
Primary Address
1102 North Florida Avenue
Tampa,
FL
33602
USA
PPK Contacts
Contacts (5/19)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Garrett G. | President | FL | ||||||||||||
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Sample of Related Brands
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| Tom K. | Principal Owner | FL | ||||||||||||
| Kimberly B. | Creative Director | FL | ||||||||||||
| Lauren H. | Director of Production | FL | ||||||||||||
| Michael S. | Creative Director & Writer | FL | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******** ******* *** *** ********** ** ******* ** | Creative | * | ||
| *** *** *********** ************* | Media Buying, Media Planning, Social | * | ||
| *********** ********, ***. | Creative, Digital | * | ||
| ********* ***** | Creative, Digital | * | ||
| ******* ******* | Creative, Media Buying, Media Planning | * |
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Bridgestone taps new creative & digital AOR (Score 60)
- The agency will now provide consumer channel marketing, digital, and execution support.
- Its first work for Bridgestone will roll out in May 2023 in-store and online wherever and Bridgestone tires are sold.
- The company will likely:
- Launch new work soon
- Keep increasing digital spend
- Conduct additional agency partners
- Target demographic:
- Gen-Z and millennials with a strong male skew
Recent leadership shifts:
- This hire comes not long after Bridgestone appointed partnership marketing director Kristian Vazquez-Diaz in January 2023.
- She was previously the sponsorship marketing and branding advisor at Cigna.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Bridgestone has allocated roughly $50.6k toward national TV commercials YTD, a huge decrease from the roughly $1.8m allocated by this point last year.
- Last year: The tire company allocated around $5.1m toward this channel in 2022 after having allocated almost double this, around $9.6m, in 2021.
- 2023 ad programming: Bridgestone's 2023 commercials have targeted male sports enthusiasts watching shows such as NHL Hockey, Beach Volleyball, Athletes Unlimited Basketball, Women's College Basketball, and College Basketball.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the company has spent approximately $5.3m on digital ads, more than double the approximately $2m spent within the same 2022 timeframe.
- YTD data: Bridgestone has earned ~495.5m digital impressions YTD via YouTube (59%), Facebook (32%), Instagram (7%), desktop video (1%), and desktop display (1%) ads.
- Last year: The company's estimated full-year 2022 spend, $7m, decreased by 19% from that of $8.6m in 2021.
- Additional channel insights
- The company utilizes local broadcast, digital, OOH, Google Ads, and online video (primarily via Youtube.com, Youtube IOS, and Youtube Android) ads.
- Bridgestone invests in short-form DRTV.
- It has very highly concentrated network TV networks and will not likely launch a new campaign soon.
- The company's top TV networks include NBCS and USA.
Additional agency insights:
- Opportunity: Additional agency reviews could easily follow this one, so get in touch soon to offer media, PR, experiential, multicultural, and/or influencer services.
- Current agency roster:
- PP+K: Creative and digital AOR (April 2023)
- : Creative and social AOR
- : Creative AOR
- : Media AOR
- : Media AOR
- : Digital agency partner
- : Social agency partner
Insight Sources: Broadcast insights estimated by .