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Push | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(407) 841-2299
Primary Address
101 Ernestine Street
Orlando, FL 32801
USA

Push Contacts

Contacts (5/8)
Name Title State
John L. Chief Executive Officer FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (407) 841-2299
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 101 Ernestine Street

Orlando, FL
32801
USA
Kevin H. Creative Director FL
Jason P. Group Account Director FL
Carly L. Director, Integrated Media FL
Melissa D. Director, Account Services FL

Client Relationships

Current Past

Brand Service From To Media Spend
******** *********** ********, ***. Creative *
***** ******** Creative *

See Winmo sales intelligence in action

WinmoEdge

Gen-X Homeowners Opps: American Residential Services names marketing leader (Score 55)


Sales lead: Get in touch with the new CMO now to be top-of-mind.

  • American Residential Services (ARS) named Vince Venditti CMO in November 2022. 
  • Venditti most recently served as performance marketing SVP at Leaf Home. 
  • We told you about ARS tapping April 2022. 

ARS's target demographic: Gen-X homeowners

The company will likely:

  • Review the current agency roster/hire additional assistance
  • Increase ad spend
  • Experiment with new marketing channels 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: ARS spent nearly $6.4m on national TV ads in 2022.
  • 2020-2021 spend: Full-year spend fell by 34% from $9.7m in 2020 to $6.4m in 2021. 
  • 2022 ad programming: It placed ads during programming such as The Young and the Restless, The Bold and the Beautiful, Let's Make a Deal, The Talk, and Perry Mason. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: ARS spent around $11.4k on digital display ads in 2022. 
  • 2022 data: 1.3m impressions via Facebook (54%), mobile display (24%), and desktop display (23%). 
  • 2020-2021 spend: Full-year spend equaled $30.1k in 2020 and $33.4k in 2021. 
  • Ad location: It placed 100% of these ads directly onto facebook.com, wkrn.com, wncn.com, foxcharleston.com, and wwaytv3.com. 

Additional channel insights  

  • ARS also invests in radio and local broadcast. 

Agency analysis:

  • Opportunity: CMO hires are the number one sign of potential agency reviews. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.