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Dalton Agency | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(904) 398-5222
Primary Address
140 West Monroe Street
Suite 200
Jacksonville, FL 32202
USA

Dalton Agency Contacts

Contacts (5/9)
Name Title State
Pat M. Executive Vice President & Chief Creative Officer FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (904) 398-5222
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 140 West Monroe Street
Suite 200
Jacksonville, FL
32202
USA

Jim D. President & Chief Executive Officer FL
Jeremy N. Vice President, Social Media FL
Brian K. Vice President & Account Director FL
Carly B. Vice President, Media FL

Client Relationships


Brand Service From To Media Spend
***** *** Media Planning 2019 present *
**** ********* ******* Creative, Digital, Media Buying, Media Planning, Social 2018 present *****
************ ******* media buying & planning unknown present ******
*** **** ******** Media Planning 2019 present *****
**** ****** *** ***** Creative, Public Relations, Social 2018 present *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Wildlife Conservation Society switches media for Bronx Zoo, NY Aquarium after marketing hires (Score 68)


Wildlife Conservation Society (WCS) promoted Meghann Kelley to director of marketing (brand CMO function), effective February. When she joined the the non-profit in February 2018 as senior marketing manager for the Bronx Zoo, she brought experience as an account supervisor for Pursuant.

WCS also promoted John Delaney to director of communications for the New York Aquarium, effective November. He spent the last 20 years overseeing communications for all of WCS as its assistant director of communications.

These two are likely to review WCS's agency roster, especially since they already reviewed media for the Bronx Zoo and New York Aquarium. They selected MediaPost.

Since Delaney and Kelley have hit the ground running, additional reviews are likely and agency readers should reach out. You can go after media at WCS's other brands (Central Park Zoo, Prospect Park Zoo and Queens Zoo) or creative across across the entire account. Competition will likely include Pentagram, which Winmo states handles creative. Focus pitches on differentiating WCS's brands from the vast number of other tourist attractions in New York City.

Keep in mind WCS relies primarily on local marketing, targeting those in the New York metropolitan area with digital, out-of-home, print, earned media, experiential, social and some TV. Spend has been increasing, and we can expect those increases to continue with the new personnel.

With spend increasing and likely to continue doing so, sellers should reach out to remain top-of-mind, too. Neither WCS or its brands have a top spending period, so keep an eye on upcoming events, especially for the New York Aquarium (here). As noted, WCS targets those in the New York metropolitan area.

Please view digital display spend, courtesy of Adbeat, for WCS, New York Aquarium and Bronx Zoo below. There is no digital display data for Central Park Zoo, Prospect Park Zoo or Queens Zoo.

Brand 12-Month 24-Month Purchase Channel(s) Top Ad Destinations
New York Aquarium $77 $77 Google (100%) kizi.com, dogtime.com, wtop.com and gordonua.com
Bronx Zoo $21.3k $23.8k Primarily via Google (70%) weather.com, wunderground.com, scarymommy.com, ebay.com and dictionary.com
WCS $570k $1.1m Primarily Direct (71%) dailymail.co.uk, foursquare.com, sbnation.com, bustle.com and nbcnews.com