Hemsworth Communications | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Campaign Imminent: Your CBD Store taps PR AOR amid digital display ad spend increase (Score 28)

Hemsworth Communications, which will drive consumer and franchise media while also building key relationships within the franchising industry. These efforts will aid YCS in its leadership's efforts to expand into new global markets. Right now, the brand operates 550+ stores across 41 states.

Additionally, less than a year has passed since YCS appointed B2B marketing specialist Kyle Lewis in June 2020.

According to Adbeat, YCS's digital display ad spend really picked up in 2020, which makes sense considering how the demand for CBD goods has risen this year (more below). From January 2019-2020, the brand allocated around $34.1k toward digital display, up 54% from the roughly $22.1k allocated from January 2018-2019. Most of the past year's spend went toward programmatic ads placed via Google Display Network ($19k) onto site destinations such as qctimes.com ($7.5k), post-gazette.com, dcourier.com, telegram.com and sojo1049.com.

I expect YCS's ad spend to continue rising with upcoming work designed to continue building brand awareness. The brand also likely invests in local advertising around its retail locations, so check out its locations here. Its products are available online, which appeals to consumers under stay-at-home regulations due to the global pandemic. Its CBD goods seem targeted toward millennials in search of relief from pain and mental illness problems, which the coronavirus has seriously exacerbated. The demand for CBD products has seriously spiked due to this. YCS also targets businesses that could serve as potential distribution partners. 

Agency & martech readers - As you know, other agency reviews often follow PR AOR appointments; thus, I suggest you get in touch sooner than later to secure potential creative, media, digital analytics and/or social media management work.