The Gab Group | Agency Profile, Contacts, AOR, Client Relationships

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Campaign Imminent: ZYN taps first PR AOR to fuel brand awareness, starts investing in digital display (Score 56)

The Gab Group as its PR AOR. The agency will help ZYN remind Americans to take care of their physical, mental and emotional recovery this January. Since this month was specified, sellers should expect new creative from the emerging company very soon.

Less than a year has passed since ZYN added Andrea Khan (March 2020) and Ann Stuckey (April 2020) to its marketing team.

38k+ scientific and medical studies have found that curcumin has health benefits such as inflammation reduction, cholesterol decreases, heart health support and even mental stress reduction. ZYN's name came from the Hindi/Urdu word "Zyndagi," which means "life." This reflects the company's goal of improving consumers' lifestyles. ZYN's beverages are commonly considered alternatives or compliments to supplements.

According to Adbeat, ZYN first began advertising via digital display in September 2020; I expect it to continue utilizing this channel in the coming months as it pursues heightened brand awareness. Since September, the company allocated an estimated $7.7k toward this channel. This primarily went toward programmatic ads placed via Google Display Network ($7.6k) onto pch.com ($5.3k).

ZYN's drinks can be purchased online and at various nationwide retailers. In order to more effectively offer localized ad spend around these retail partners, search for one in your surrounding area here.

The company's recent foray into digital display lead me to believe it's primarily targeting health-conscious millennials. To reach this audience, it may also invest in digital channels such as paid social, podcast and/or OTT.

Agency & martech reaers - Since PR AORs often trigger additional agency reviews, get in touch soon to secure potential media, creative, digital analytics and/or social media management work.