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OGK Creative | Agency Profile, Contacts, AOR, Client Relationships
Service: brand consultancy
- Main Telephone
- (561) 450-6721
Primary Address
3785 North Federal Highway
Suite 300
Boca Raton,
FL
33431
USA
OGK Creative Contacts
Contacts (3)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Craig K. | Co-Founder | FL | ||||||||||||
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| Christopher O. | Co-Founder | FL | ||||||||||||
| Don T. | Vice President, Certified Brand Strategist | FL | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Momvertising Opps: Meijer taps new CMO (Score 55)
- Sanderson joined the company in November 2011 and was most recently its merchandising SVP.
- The company will likely:
- Shift its strategy and spend
- Conduct agency reviews
- Target demographic:
- Millennial and Gen-X parents, especially moms
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: Meijer allocated roughly $99.7k toward national TV commercials in 2022, up 63% from the roughly $61.2k allocated in 2021.
- 2022 ad programming: Its 2022 commercials targeted the male-skewed audience of shows such as Inside Marquette Basketball, LPGA Tour Golf, The Walking Dead, Dateline, and the 2022 Masters Tournament.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, the company spent approximately $17.5m on digital ads, 39% less than the approximately $28.6m spent in 2021.
- 2022 data: Meijer earned ~1.9b digital impressions last year via Facebook (60%), desktop video/YouTube (27%), and Instagram (13%) ads.
- Additional channel insights
- The company utilizes print, radio, OOH, local broadcast, Twitter, Google Ads, and online video (Youtube Android, Youtube IOS, and Youtube.com).
- Meijer sponsors podcasts such as NBC Nightly News with Lester Holt, Crime Junkie, Adam Carolla Show, 2 Bears, 1 Cave with Tom Segura & Bert Kreischer, and The John Batchelor Show.
Additional agency insights:
- Opportunity: Get on Sanderson's radar soon in case his hire leads to agency reviews.
- Promoted CMOs don't conduct agency reviews as often as outside hires might, but since Sanderson doesn't seem to have worked on marketing during his tenure at Meijer, he may prove an exception to this rule.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Podchaser.