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Close Watch Update: Omni Hotels selects new CMO, hires loyalty and CRM agency (Score 52)

Update: We have finally found who replaced Hotels' incumbent CMO, Peter Strebel, who was promoted to president in April (below). It looks like Dan Surette will now lead the charge. His official title is SVP of sales and marketing, and he was promoted from VP of sales. He started in March. 

Since Surette has been in the position for four months, I wouldn't dawdle when going after work here. After all, he's already selected press release, they will "implement a state-of-the-art solution that will collect data from multiple property systems to provide real-time personalized communications, loyalty services and guest intelligence." 

Other competition will include The Richards Group, which has handled media since 2015. 

Sellers - there likely won't be a new campaign for the loyalty hire since it's only loyalty, but there's still other revenue to be secured here. With the recent PR hire, sponsorship and event deals should open up in addition to Omni's use of digital outlays, earned/owned media and TV. Ad sellers with high engagement rates among travelers should reach out until Q4. And, finally, expect a pretty big push for their new property in Atlanta right next to the Atlanta Braves' new SunTrust Park.

Pathmatics reports a year-to-date (YTD) digital display spend of $155,400, which has been primarily placed direct (99%) onto sites such as weather.com, tripadvisor.com, intellicast.com, dallascowboys.com and bizjournals.com. Spend for 2017 was $724,200 and spend for 2016 was $611,000. 

Nothing has been spent YTD on national TV, according to iSpot. In 2017, Omni spent $107,340 on one national TV spot that ran during "PGA Tour Golf." I assume this is part of their golf sponsorship, though. Their 2016 spend, which also supported that same spot, was $46,874 and played on "PGA Tour Golf" and "Ladies European Tour Golf." 

Below was originally published 4/2:

Omni Hotels & Resorts has announced that CMO Peter Strebel is being promoted to president, effective immediately. However, he is not set to continue the marketing role and a replacement has yet to be chosen. So, marketing shake-ups will be forthcoming. 

Remember, Omni just selected The Richards Group has been on media since 2015, putting them past average agency tenure (2.5 to 3 years). Therefore, media agencies with travel & hospitality experience should start reaching out, if you haven't already. Contact lower level marketing personnel who can refer you to the new CMO once he/she starts. 

As for channels, with the recent PR hire, sponsorship and event deals should open up. Also, ad sellers with high engagement rates among travelers should reach out until Q4. And, finally, expect a pretty big push for their new property in Atlanta right next to the Atlanta Braves' new SunTrust Park.