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CBD eCommerce Opps: New Age Beverages increases digital display ad spend, focuses on online sales (Score 53)
Age Beverages (NAB) was "significantly affected" by the global pandemic; its sales and distribution to on-premise and foodservice partners in North America are down 70%. The company is focused on expanding its eCommerce and social selling tools. According to the call, NAB is also building its marketing team; virtually 100% of its marketing team is new within the past three or four months.
Adbeat estimates out of the $29.2k spent on digital display ads since May 2018, 100% was spent after May 2019, mostly during Q1 of this year. It placed 85% of these ads programmatically through Google Display Network onto sites such as xfinity.com, yahoo.com, hallmarkchannel.com, thesaurus.com and liquor.com.It placed 15% of these ads site direct onto sites such as merriam-webster.com, nashcountrydaily.com, dealsofamerica.com, caffeineinformer.com and mercurynews.com.
iSpot reports no national TV ad spend info.
The company's focus on digital display ad spend leads us to believe its target demographic primarily consists of Gen-Z and millennials seeking to live healthy lives. Thus, you may also be able to secure OTT, paid social and/or podcast ad pace. NAB's products are available via its website and at various distribution partners; however, remember it is primarily focused on its own eCommerce sales right now.
Agency & martech readers - last year's hire of CMO Julie Garlikov, you may still be able to secure project-based work.