BerlinRosen | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (202) 560-5990
BerlinRosen Contacts
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| Stefne J. | Associate Art Director | DC | ||||||||||||
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| Shachi S. | Associate Art Director | DC | ||||||||||||
| Jessica B. | Associate Art Director | DC | ||||||||||||
| Claire V. | Social Media Manager | DC | ||||||||||||
| Laura B. | Vice President | DC | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Dadvertising Opps: RVshare taps PR AOR amid spend increases (Score 34)
in a competitive review. The agency will be responsible for building awareness for RVshare through brand campaigns. The company's business has reportedly surged throughout the pandemic because people are searching for ways to take socially-distanced vacations that an RV can provide.
According to iSpot, RVshare started investing in national TV ads in 2020 spending around $165.9k so far. It placed ads during programming such as "American Pickers," "Counting Cars," "Forged in Fire," "World's Dumbest..." and "ESPN Radio Afternoons." It aired all of these ads between July and October indicating it will likely run a campaign this summer as well.
Per Pathmatics, RVshare earned 15.7m impressions YTD through desktop video ads (55%), desktop display ads (35%), Instagram ads (8%) and mobile display ads (2%). It placed the majority (69%) of these ads site direct onto sites such as youtube.com, instagram.com, realtor.com and psychiatrist.com. It placed the remainder indirectly through Google AdX+AdSense (27%) and The Trade Desk (4%) onto sites such as yahoo.com, fool.com, reddit.com, att.yahoo.com and fandom.com. It spent around $109.7k on digital display ads YTD, a drastic increase from $6.9k spent during the same time period of 2020. Full-year spend jumped from $178.1k in 2019 to $1.3m in 2020.
Sellers-- The company mainly targets Gen-X and millennial men (dads) through digital display ads and much more sparingly, national TV ads. I expect the company to continue increasing ad spend in 2021, especially considering it has already blown 2020 digital ad spend out of the water. Keep in mind, RVshare will likely run a national TV campaign in Q3. Sellers should reach out offering relevant ad space to capture some of these extra ad dollars.
Agency & martech readers-- As you know, agency reviews often follow one another, so start reaching out soon to be top-of-mind. I do not believe RVshare works with any other agencies at this time. I recommend offering digital and creative marketing assistance for the best chance of winning some of this company's business.