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Beeby Clark+Meyler | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(203) 653-7920
Primary Address
700 Canal Street
Third Floor
Stamford, CT 06902
USA

Beeby Clark+Meyler Contacts

Contacts (5/8)
Name Title State
Michael C. Principal CT
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (203) 653-7920
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 700 Canal Street
Third Floor
Stamford, CT
06902
USA

Thomas B. Principal & Chief Creative Officer CT
Stuart M. President CT
Amy M. Group Director, Performance Media CT
James M. Group Director, Agency Media CT

Client Relationships


Brand Service From To Media Spend
*** *********** Creative, Digital *
****** **** Digital, Social *
**** Digital, Social *
********* Digital, Social *
******** ****** Digital, Social *

See Winmo sales intelligence in action

WinmoEdge

Millennial Parents Opps: Playtex Baby hires marketing VP (Score 51)


Sales lead: This hire will impact the brand's marketing strategy and agency roster.

  • Playtex Baby (PB) appointed Joana DiDomenico as marketing VP, effective October 2022. 
  • DiDomenico most recently served as a sales & marketing consultant for Angelcare. 
  • Prior to that, she was the brand manager of Nivea Body. 

PB's target demographic: Millennial parents 

The brand will likely:

  • Ramp ad spend back up
  • Review agency roster
  • Experiment with new ad channels 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: PB spent around $46.7k on digital display ads in 2022. 
  • 2022 data: 6.2m impressions via Facebook (71%), mobile display (18%), desktop display (6%), and  Instagram (5%). 
  • 2020 & 2021 spend: Full-year spend fell by 54% from $214.3k in 2020 to $97.9k in 2021. 
  • Ad location: It placed 97% of these ads directly onto sites such as facebook.com, babycenter.com, and instagram.com. It placed 3% of these ads indirectly through Google AdX+AdSense onto babycenter.com. 

Agency analysis:

  • Opportunity: Get in touch with the new marketing VP to pitch your services. 
  • Current roster: 

Insight Sources: Digital spend insights estimated by Pathmatics