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Beeby Clark+Meyler | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (203) 653-7920
Primary Address
700 Canal Street
Third Floor
Stamford,
CT
06902
USA
Beeby Clark+Meyler Contacts
Contacts (5/8)
Name | Title | State | ||||||||||||
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Michael C. | Principal | CT | ||||||||||||
Sample of Related Brands
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Thomas B. | Principal & Chief Creative Officer | CT | ||||||||||||
Stuart M. | President | CT | ||||||||||||
Amy M. | Group Director, Performance Media | CT | ||||||||||||
James M. | Group Director, Agency Media | CT |
WinmoEdge
Millennial Parents Opps: Playtex Baby hires marketing VP (Score 51)
Sales lead: This hire will impact the brand's marketing strategy and agency roster.
- Playtex Baby (PB) appointed Joana DiDomenico as marketing VP, effective October 2022.
- DiDomenico most recently served as a sales & marketing consultant for Angelcare.
- Prior to that, she was the brand manager of Nivea Body.
PB's target demographic: Millennial parents
The brand will likely:
- Ramp ad spend back up
- Review agency roster
- Experiment with new ad channels
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2022 spend: PB spent around $46.7k on digital display ads in 2022.
- 2022 data: 6.2m impressions via Facebook (71%), mobile display (18%), desktop display (6%), and Instagram (5%).
- 2020 & 2021 spend: Full-year spend fell by 54% from $214.3k in 2020 to $97.9k in 2021.
- Ad location: It placed 97% of these ads directly onto sites such as facebook.com, babycenter.com, and instagram.com. It placed 3% of these ads indirectly through Google AdX+AdSense onto babycenter.com.
Agency analysis:
- Opportunity: Get in touch with the new marketing VP to pitch your services.
- Current roster:
- MullenLowe: creative, digital & social AOR
- Beeby Clark+Meyler: digital & social
Insight Sources: Digital spend insights estimated by Pathmatics.