Mediassociates, Inc. | Agency Profile, Contacts, AOR, Client Relationships

• The agency will initially focus on NJM's expansion beyond its home state, NJ.
• More specifically, Mediassociates will plan and buy media for NJM in NJ, PA, CT, MD, and OH.
• The company did not disclose an incumbent, but in the past, NJM has worked with Harmelin on media planning and buying.
• The company will likely:
  • Launch a new campaign soon
  • Shift strategy
  • Continue increasing spend
  • Conduct additional agency reviews
• Target demographic: 
  • ​​​​​​​Millennials

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: NJM has spent roughly $3.9m on digital ads YTD, almost double the roughly $2m spent by this point last year.
  • YTD data: So far in 2022, the insurance company has earned ~335.7m digital impressions via YouTube (79%), desktop display (8%), Facebook (7%), mobile display (4%), and Instagram (2%) ads.
  • Last year: Last year, NJM spent approximately $15.8m on this channel, almost 4x the approximately $4.2m spent in 2021.
• Additional channel insights  
  • The company utilizes Facebook, Twitter, and online video (via Youtube Android, Youtube IOS, and Youtube.com) ads.
  • NJM sponsors podcasts such as Up First, Planet Money, The Matt Walsh Show, Freakonomics Radio, and StarTalk Radio.

Additional agency insights: