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Mediassociates, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(203) 797-9500
Primary Address
75 Glen Road
Sandy Hook, CT 06482
USA

Mediassociates, Inc. Contacts

Contacts (5/30)
Name Title State
Sal C. Chief Financial Officer CT
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (203) 797-9500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Glen Road

Sandy Hook, CT
06482
USA

Scott B. Founder & Chief Executive Officer CT
Ben K. Executive Vice President, Marketing & Content CT
Andrea M. Executive Vice President, Global Planning & Buying CT
Evan N. Vice President, Media Strategy CT

Client Relationships


Brand Service From To Media Spend
*********, ***. media buying & planning 2015 present *
****** *********** media buying & planning 2015 present ******
********* media buying & planning 2015 present *
******* ********** media buying & planning 2013 present ******
***** ***** ****** ****** Media Buying, Media Planning 2020 present *******

See Winmo sales intelligence in action

WinmoEdge

Told Ya!, Students Opps: University of Phoenix assigns new media partner amid national TV spend increase (Score 68)


After promoting CMO Steve Gross Mediassociates. The agency will now handle national and local offline media buying including DRTV, OTT and streaming audio channels. This shift replaces incumbent OMD, which retains digital media buying and planning.

Additionally, in May 2020, UP appointed (UP-pointed?) performance marketing VP Roger Lee, who now handles all aspects of digital, TV, email and social marketing performance. Previous Lee (pun intended) was Brandman University's CMO.

According to iSpot's estimates, YTD national TV spend of $67.8m targeted millennials and Gen-X with a slight female skew (see targeting right), up 7% from the $63.2m spent by this point last year. UP's full 2019 spend dropped by 12% to $83m from $94.7m in 2018.

Within the past year, Adbeat approximates the University allocated $6.8m toward digital display, less than half of the $13.2m spent within the year prior. From August 2019-2020, most spend went toward YouTube videos ($2.7m) or programmatic ads placed via Google DV360 ($2.7m) and Google Display Network ($1.2m). Google DV360 placed ads onto sites such as xfinity.com ($342.6k), pch.com, reddit.com, espn.com and bbc.com; Google Display Network's site destinations included phc.com ($145.4k), fanfiction.net, lipstickalley.com, mocospace.com and getitfree.us.

Since UP targets prospective students, its target demographic ranges from Gen-Z to Gen-X, but remember its national TV commercials target a slightly female-skewed audience. Kantar data reports the University also utilizes OOH or local broadcast. 

Agency & martech readers - Considering agency reviews tend to follow one another, especially with new leadership, get in touch for potential creative, digital analytics and/or social media management work. UP currently also works with creative AOR TBWA.