The Creative Alliance | Agency Profile, Contacts, AOR, Client Relationships

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Male Media Opps: Chevrolet, Walt Disney World partner on new campaign

To support the February 14 launch of Commonwealth // McCann.

These two companies have worked together for quite a few years. GM commissioned Disney to develop a short film regarding hand tool safety in the 1940s. In 2021, the companies expanded their business relationship in a multiyear corporate alliance. Finally, GM is the lead sponsor of the Epcot Test Track.

View recent digital, national TV and podcast ad spend for Chevrolet and Walt Disney World, respectively estimated by Pathmatics, iSpot and Magellan, here. Note that spend for both brands dropped YOY last year - this makes sense considering that consumers didn't exactly spend a lot of money on cars or on Disney trips in 2020. 

Sellers - Walt Disney World tends to target parents, particularly millennials, and Chevrolet usually targets millennial and Gen-X men. According to Kantar data, both the park and the auto company also invests in OOH, print (magazines), radio and local broadcast.

Agency & martech readers (Walt Disney World) - Nothing here points to upcoming agency reviews, so prospect elsewhere. Publicis North America is currently the company's media AOR.

Agency & martech readers (Chevrolet) - Again, Chevrolet doesn't show any signs of upcoming roster shifts. The brand awarded its media remit to here.