Verde Brand Communications | Agency Profile, Contacts, AOR, Client Relationships

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Digital Opps: Yakima Products taps PR AOR (Score 17)

for PR and integrated communications for Yakima. Verde reportedly won the account based off of its digital approach and experience with outdoors brands. In other news, Yakima is about to start offering camping gear and products, so we may see some fresh creative to promote the new offerings. 

According to Adbeat, Yakima spent around $5.2k on digital display ads over the last 365 days, a significant increase from $74 spent in this channel over the 365 days prior. It placed 80% of these ads programmatically through Google Display Network and Google DV360 onto sites such as pinkbike.com, vitalmtb.com, bestbuy.com, standardnews.com, thelist.com and lagged.com. It placed 20% of these as video ads through YouTube onto youtube.com. 

Sellers-- Yakima's mounted bike racks and cargo equipment appeal to outdoors enthusiasts, which are most likely Gen-Z and millennial men. It appears to have a digital-first marketing strategy, but it does not have a large budget, which indicates high ROI investments are likely very important for the company. The PR appointment signals it may increase spend soon. I advise readers to get in touch to offer ad space. 

Agency & martech readers-- PR appointments commonly precede additional agency hires, so start reaching out soon to offer your services. I recommend offering creative or digital assistance for the best chance of picking up any of this company's business. I do not think that Yakima is working with any other agencies.