Philosophy Communication | Agency Profile, Contacts, AOR, Client Relationships

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Momvertising Media Opps: Natural Grocers in search of new CMO, named one of ths US's cleanest grocery stores (Score 49)

earlier this month for the same role at The Fresh Market. We will let you know if and when NG hires a replacement.

Consumer Reports named NG one of the cleanest grocery stores in America; its responses to the global pandemic included adjusting its store hours, allocating specific shopping hours for seniors and those at health risks, providing home delivery, updating its return policy, canceling its in-store nutrition education classes, recipe demos and health coaching sessions, rescheduling its new store openings, enhancing its cleaning and sanitizing procedures, offering gloves, face masks and hand sanitizer, installing plexiglass shields at registers, adding social distancing marks to store floors and limiting the amount of customers allowed in stores.

Adbeat estimates out of the $33k spent on digital display ads since May 2018, only $9k (27%) was spent after May 2019. It placed 75% of these ads site direct onto bet.com. It placed 25% of these ads programmatically through Microsoft Advertising onto sites such as mapquest.com, referece.com and encyclopedia.com. 

iSpot reports no national TV ads spend data. 

NG also utilizes social media sweepstakes and social media. Its sustainability efforts appeal to its target demographic of better-for-you (BFY) millennial and Gen-X moms. You may have an upper hand securing local ad dollars around the company's West Coast locations.

Agency & martech readers - We may see opportunities for you here when NG finds a new CMO; given the current climate, though, we expect you'll have the best luck securing project-based work. The company currently works with Philosophy Communication (PR).