Location3 Media | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive marketing
- Main Telephone
- (720) 881-8510
Location3 Media Contacts
| Name | Title | State | ||||||||||||
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| Andrew B. | Chairman | CO | ||||||||||||
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Sample of Related Brands
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| Alex P. | Chief Executive Officer | CO | ||||||||||||
| Jim L. | Chief Revenue Officer | CO | ||||||||||||
| Josh A. | Vice President, Marketing | CO | ||||||||||||
| Boyd H. | Head, Franchise Services | CO | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Opps: Anytime Fitness picks up creative AOR (Score 62)
May.
Per Pathmatics, AF earned 296.7m impressions YTD through Facebook ads (55%), Instagram ads (44%) and desktop display ads (1%). It placed the majority (99%) of these ads directly onto sites such as facebook.com, instagram.com, knopnews2.com and entrepreneur.com. It placed the remainder (1%) indirectly through The Trade Desk onto sites such as imgur.com, espn.com, fandom.com, healthline.com and al.com. It spent approximately $2.3m on digital display ads YTD, more than double the $1m spent in this channel during the same time period of 2021. Full-year spend jumped 93% from $1.4m in 2020 to $2.7m in 2021.
According to iSpot, AF spent around $686.7k on national TV ads YTD, after not allocating any budget toward this channel during the same time period of 2021. Full-year spend dropped from $745.8k in 2020 to $149.1k in 2021. This year, it placed ads during programming such as Today 3rd Hour, Today With Hoda & Jenna, Below Deck Mediterranean, The First 48 and The Andy Griffith Show.
Sellers-- AF has been targeting Gen-Xers and millennials through national TV and digital display ads. However, the company chose Mischief to help it reach a younger audience, so it will likely shift its focus toward Gen-Z and millennials. The brand has been ramping up digital spend for the past couple of years, which I predict it will continue doing as it attempts to reach younger consumers. AF has also been ramping up TV spend so far this year. AF holds media planning discussions in Q2, and it buys in Q1. It also invests in OOH, radio, print and local broadcast TV ads, per Kantar. Sellers should reach out to offer ad space.
Agency & martech readers-- Keep reaching out to pitch your services because, as you know, agency reviews tend to follow one another. As mentioned above, PR and creative are secure for the time being. You will most likely have much better luck offering media or digital services. You will face competition from media buying AOR Location3 Media.