DIA's target demographic: Wide range of travelers
The company will likely:
- Seek additional agency assistance (media, digital, PR, or social)
- Ramp up ad spend
- Launch fresh creative work (campaign coming soon)
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: DIA spent just $500 on digital display ads YTD after not allocating any budget toward the channel during the same time period of 2022.
- YTD data: 61.2k impressions via Facebook.
- 2021-2022 spend: Full-year spend jumped from $200 in 2021 to $14.8k in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com.
Additional channel insights
- Vivvix: DIA also invests in OOH, print, radio, and local broadcast.
Agency analysis:
- Opportunity: Agency appointments tend to follow one another, so reach out now to be top-of-mind.
- Current roster:
- Catalyst: creative AOR
Insight Sources: Digital spend insights estimated by Vivvix.