Vermilion Design | Agency Profile, Contacts, AOR, Client Relationships
Service: design firm
- Main Telephone
- (303) 443-6262
Vermilion Design Contacts
| Name | Title | State | ||||||||||||
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| Susan A. | Partner, Chief Executive Officer | CO | ||||||||||||
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| Kevin B. | Art Director | CO | ||||||||||||
| Sarah H. | Associate Creative Director, Copy | CO | ||||||||||||
| Thaddeus N. | Director, Strategy | CO | ||||||||||||
| Michael D. | Director, Digital | CO | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-X, Millennial Digital Opps: Aspen Skiing Company appoints CBO amid YTD spend decreases (Score 53)
2022. Cohen most recently served as global head of integrated marketing & communication at Harry's. In her new role, Cohen will be responsible for brand development and strategy across ASC's ski, hospitality and apparel business. Cohen replaces Erin Sprague, who departed for Chewie Labs to serve as the marking head.
**Cohen does not officially begin until a later date; therefore, we are unable to confirm her email address at this time.**
According to Pathmatics, ASC earned 12.5m impressions YTD through Facebook ads (68%), desktop display ads (20%), mobile display ads (8%) and Instagram ads (3%). It placed the majority (79%) of these ads directly onto sites such as facebook.com, instagram.com, finance.yahoo.com, allrecipes.com and livestrong.com. It placed the remainder (21%) through multiple indirect channels onto sites such as yahoo.com, outlook.live.com, thoughtcatalog.com, weather.com and msn.com. It spent about $68k on digital display ads YTD, a 22% decrease from $87.1k spent in this channel during the same time period of 2021. Full-year spend increased by 46% from $204k in 2020 to $298.4k in 2021.
Sellers-- ASC appears to be targeting Gen-Xers and millennials looking for travel destinations for their families. The company reaches these demographics through digital display ads. It has decreased digital spend so far this year after it increased spend in 2021. It also invests in print ads, per Kantar. ASC typically ramps up spend during Q4, when winter sports are in full swing. The new CBO will likely implement a few changes to ASC's strategy and may try some new marketing channels. Start reaching out for more information about Cohen's future plans.
Agency & martech readers-- ASC currently works with creative AOR Booyah Online Advertising helping out on some creative and digital work. The new CBO may review these accounts or hire some new agency partners. I recommend offering media buying/planning, social media or PR assistance for the best chance of picking up some of ASC's business. Start reaching out as soon to be top-of-mind. Those of you near ASC's CO headquarters may have an advantage.