Moxie Sozo | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising design
- Main Telephone
- (720) 304-7210
Moxie Sozo Contacts
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| Leif S. | Founder & Creative Director | CO | ||||||||||||
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| Derek S. | Chief Creative Officer & Partner | CO | ||||||||||||
| Tyler B. | Director, Designer | CO | ||||||||||||
| Nate D. | Senior Creative | CO | ||||||||||||
| Leslie S. | Social Media Manager | CO | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Ball Corporation taps sports AOR (Score 50)
after a review that lasted two months. United will be responsible for partnerships and raising awareness of aluminum products. This replaces incumbent shop The Strategic Agency.
In other news, BC promoted Dan Fisher to president and CEO in April 2022. Fisher joined the company in 2013 before working his way up the ladder serving as COO, and most recently, president. It also hired Jawad Bisbis as global VP of marketing & partnerships, which I believe is the company's top marketing position. Bisbis most recently served as the VP of proprietary beverages at 7-Eleven.
Per Pathmatics, BC earned 46.1m impressions YTD through Instagram ads (54%), desktop display ads (27%), Twitter ads (11%) and mobile display ads (7%). It placed 100% of these ads directly onto sites such as instagram.com, espn.com, twitter.com, nhl.com and nba.com. It spent approximately $418.8k on digital display ads YTD, a 14% decrease from $489.5k spent in this channel during the same time period of 2021. Full-year spend jumped from $70.3k in 2020 to $953.9k in 2021.
Sellers-- BC appears to be targeting male Gen-Z and millennial sports fans. The company does most of its national marketing through digital display ads. It ramped spend up significantly in 2021, but YTD spend is slightly lower than the amount it spent in the channel during the same time period of 2021. However, I do not think this is a sign the company plans on decreasing spend. BC also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Sellers should reach out to offer relevant ad space.
Agency & martech readers-- In addition to United Entertainment Group, I believe BC works with Moxie Sozo on digital. I advise readers to contact BC's new marketing leader to see if it needs any more assistance. You will likely have the best shot of picking up creative or media work.