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IMM | Agency Profile, Contacts, AOR, Client Relationships


Service: full-service digital agency

Main Telephone
(303) 867-8800
Primary Address
2000 Central Avenue
Boulder, CO 80301
USA

IMM Contacts

Contacts (1)
Name Title State
Corien D. Chief Experience Officer & President CO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (303) 867-8800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2000 Central Avenue

Boulder, CO
80301
USA

Client Relationships

Current Past

Brand Service From To Media Spend
**** ****** ******** Media Planning, Media Buying *
******** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Momvertising Opps: Wells Enterprises appoints marketing leader (Score 68)


Sales lead: This hire may lead to spend & agency roster shifts. 

  • Wells Enterprises (WE) selected Isabella Chia as marketing VP, effective May 2023.
  • Chia joins from Field + Farmer, where she served as EVP & managing director. 
  • We told you about WE being acquired by Ferrero in January.

Target demographic: Primary shoppers/moms (Gen-X & millennial women)

The company will likely:

  • Review the current agency roster
  • Make additional leadership changes (recent acquisition)
  • Shift ad dollars around

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Blue Bunny has not aired a national TV ad so far this year. 
  • 2021-2022 spend: Full-year spend declined by 15% from $12.2m in 2021 to $10.4m in 2022. 
  • 2022 Ad programming: It placed ads during programming such as Friends, NCIS, Guy's Grocery Games, Diners, Drive-Ins, and Dives, and Family Feud. 

**Blue Bunny is WE's only brand that typically airs national TV ads.** 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: WE spent approximately $8.7m on digital display ads YTD, a 41% decrease from $14.8m spent in this channel during the same time period of 2022. 
  • YTD data: 948m impressions via Facebook (53%), YouTube (37%), and Instagram (10%). 
  • 2021-2022 spend: Full-year spend increased by 22% from $23m in 2021 to $28.1m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, and instagram.com. 

**The above digital spend information includes all of WE's brands.**

Additional channel insights  

  • Vivvix: WE also utilizes OOH, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Vivvix.