Barkley Boulder | Agency Profile, Contacts, AOR, Client Relationships

• Multiple assignments are already in production that will launch in early 2023.
• Together with CC's in-house marketing team, the agency will develop and launch national brand campaigns across digital, social, OOH channels that will also involve brand sponsorships.
• The agency will focus on enhancing CC's brand position via strategic creative engaging with its already loyal fans while also bolstering its presence in new and emerging markets.
• We suggested another agency hire would follow CC's appointment of media AOR July 2022.
• The company will likely:
  • Seek additional brand sponsors
  • Keep increasing spend with the upcoming campaign
  • Conduct other agency reviews
• Target demographic: 
  • Gen-Z and millennials
    • ​​​​​​​CC is decently well-established among its typical female target audience, so it's starting to target men more as well with initiatives such as sports partnerships.

Recent hires:

• ​​​​​​​To support its shifting strategy, CC appointed sports partnerships manager Virginia Pace in July 2022, creative director David Wincek in July 2022, and social media manager Daniela Sigala in October 2022.​​​​​​​

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: CC has spent approximately $3.4m on digital ads YTD, almost double the approximately $2m spent in 2021.
  • YTD data: So far this year, the company has earned ~433.8m digital impressions, 82% via Facebook ads, 17% via Instagram ads, and 1% via desktop display ads.
  • Last year: CC spent roughly $2m on this channel last year, down only slightly (5%) from the roughly $2.1m spent in 2020.
• Additional channel insights  
  • The company utilizes sports partnerships, OOH, and local broadcast.

​​​​​​​Additional agency insights:

• Opportunity: Additional agency reviews could easily follow the two that CC has conducted this year, so contact soon to offer PR and/or digital analytics services.
• Current agency roster:
  • Baker & Bonner Creative Emporium: Creative AOR (December 2022)
  • ​​​​​​​Barkley: Media AOR (July 2022)

Insight Sources: Digital spend insights estimated by .