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McKinney | Agency Profile, Contacts, AOR, Client Relationships

Service: creative

Primary Address

1041 North Formosa Avenue

Formosa West Building #500

West Hollywood, CA 90046

USA

McKinney Contacts

Contacts (5/7)

Name

Title

State

Jackie C.

Director, Strategy & Influencer Marketing

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(323) 870-1600
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	1041 North Formosa Avenue Formosa West Building #500 West Hollywood, CA 90046 USA

Anita S.

Director, Strategy

Ryan G.

Associate Media Director, SEO

Carlos O.

Senior Designer

Kate R.

Senior Producer

Brand	Service	From	To	Media Spend
** & ******* *****, *.	Creative, Public Relations			*

Sales lead: This appointment will affect the company's creative strategy & may lead to additional agency shifts.

McKinney global creative AOR of its running and training division in March 2023.
The agency reportedly won the account due to its experience with other shoe brands.
Pile and Company handled the search process for Puma.

Puma's target demographic: Millennials & Gen-Xers

The company will likely:

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

YTD spend: Puma spent nearly $397.8k on national TV ads YTD, a huge jump from $2.6k spent in this channel during the same time period of 2022.
2021-2022 spend: Full-year spend increased by 22% from $192.9k in 2021 to $236k in 2022.
Ad programming: It placed ads during programming such as NBA Basketball, PGA Tour Golf, Open House, The Kelly Clarkson Show, and Rebelde [Spanish].

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

YTD spend: Puma spent approximately $2.5m on digital display ads YTD, a 7% decrease from $2.7m spent in this channel during the same time period of 2022.
YTD data: 307m impressions via Facebook (36%), Instagram (32%), YouTube (23%), desktop display (8%), and mobile display (1%).
2021-2022 spend: Full-year spend jumped by 88% from $16.7m in 2021 to $31.4m in 2022.
Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, football.fantasysports.yahoo.com, and golfwrx.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as golf.com, listenonrepeat.com, 9gag.com, yahoo.com, and city-data.com.

Additional channel insights

Agency analysis:

Opportunity: Agency reviews commonly follow one another, so reach out now to be top-of-mind.
Current roster:
- Berk Communications: PR AOR
- Talon America: digital AOR
- Havas Media Group: Media AOR

Insight Sources: Broadcast insights estimated by Vivvix.