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IW Group, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: multicultural, Asian-American

Main Telephone
(213) 262-4090
Primary Address
6300 Wilshire Boulevard
Suite 2150
Los Angeles, CA 90048
USA

IW Group, Inc. Contacts

Contacts (5/9)
Name Title State
Bill I. Chairman & Chief Connectivity Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (213) 262-4090
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6300 Wilshire Boulevard
Suite 2150
Los Angeles, CA
90048
USA

Nita S. President & Chief Momentum Officer CA
Wendy L. Group Account Director CA
Stone M. Associate Creative Director CA
Heather H. Creative Director CA

Client Relationships


Brand Service From To Media Spend
********'* Multicultural, Social, Production Services *
******** ********** ****** ******* Multicultural *
******* ******, ***. Multicultural *

See Winmo sales intelligence in action

WinmoEdge

Walmart experiments with the Metaverse (Score 28)


Sales lead: Reach out to this company if you can help it reach younger consumers.

  • Walmart has entered the Metaverse through Roblox with two experiences called Walmart Land and Walmart's Universe of Play. 
    • Walmart Land features a virtual store housing style, beauty, entertainment, and fashion products. 
    • Walmart's Universe of Play allows users to visit toy worlds and compete in challenges to earn virtual goods.
  • The company's DMs are using this as an experiment to see if virtual experiences provide a positive ROI. 
  • It is also hoping this will help it resonate with Gen-Zers as it begins targeting what it calls "the next generation of shoppers."

Target demographic: The company targets a range of consumers but is shifting focus towards a younger audience (Gen-Zers).

The company is likely to:

  • Try additional experiential marketing methods
  • Continue increasing digital spend to reach younger consumers

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Walmart spent around $157m on national TV ads YTD, a 15% increase from $136.8m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend increased by 5% from $330.2m in 2020 to $315.8m in 2021. 
  • 2022 ad programming: It placed ads during programming such as 2022 Winter Olympics, NFL Football, Today, PAW Patrol, and Friends

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Walmart spent approximately $254.9m on digital display ads YTD, a 23% increase from $207.4m spent in this channel during the same time period of 2021. 
  • YTD data: 30.5b impressions via Facebook (57%), Instagram (27%), desktop video (12%), desktop display (2%), and Twitter (1%). 
  • Last year: Full-year spend jumped by 78% from $189m in 2020 to $336m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and allrecipes.com. 

Additional channel insights

  •   Walmart also invests in OOH, print, radio, and local broadcast. 

Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.