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IW Group, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural, Asian-American
- Main Telephone
- (213) 262-4090
Primary Address
6300 Wilshire Boulevard
Suite 2150
Los Angeles,
CA
90048
USA
IW Group, Inc. Contacts
Contacts (5/9)
Name | Title | State | ||||||||||||
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Bill I. | Chairman & Chief Connectivity Officer | CA | ||||||||||||
Sample of Related Brands
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Nita S. | President & Chief Momentum Officer | CA | ||||||||||||
Wendy L. | Group Account Director | CA | ||||||||||||
Stone M. | Associate Creative Director | CA | ||||||||||||
Heather H. | Creative Director | CA |
WinmoEdge
Walmart experiments with the Metaverse (Score 28)
Sales lead: Reach out to this company if you can help it reach younger consumers.
- Walmart has entered the Metaverse through Roblox with two experiences called Walmart Land and Walmart's Universe of Play.
- Walmart Land features a virtual store housing style, beauty, entertainment, and fashion products.
- Walmart's Universe of Play allows users to visit toy worlds and compete in challenges to earn virtual goods.
- The company's DMs are using this as an experiment to see if virtual experiences provide a positive ROI.
- It is also hoping this will help it resonate with Gen-Zers as it begins targeting what it calls "the next generation of shoppers."
Target demographic: The company targets a range of consumers but is shifting focus towards a younger audience (Gen-Zers).
The company is likely to:
- Try additional experiential marketing methods
- Continue increasing digital spend to reach younger consumers
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Walmart spent around $157m on national TV ads YTD, a 15% increase from $136.8m spent in this channel during the same time period of 2021.
- Last year: Full-year spend increased by 5% from $330.2m in 2020 to $315.8m in 2021.
- 2022 ad programming: It placed ads during programming such as 2022 Winter Olympics, NFL Football, Today, PAW Patrol, and Friends.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Walmart spent approximately $254.9m on digital display ads YTD, a 23% increase from $207.4m spent in this channel during the same time period of 2021.
- YTD data: 30.5b impressions via Facebook (57%), Instagram (27%), desktop video (12%), desktop display (2%), and Twitter (1%).
- Last year: Full-year spend jumped by 78% from $189m in 2020 to $336m in 2021.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and allrecipes.com.
Additional channel insights
- Walmart also invests in OOH, print, radio, and local broadcast.
Current agency roster:
- Walmart Connect: creative AOR
- Publicis North America: creative & media AOR
- Lopez Negrete Communications, Inc.: digital, social, & creative AOR
- FCB Chicago: creative AOR
- Deutsch: creative AOR
- Golin: PR
- INVNT Group: experiential
- IW Group, Inc.: multicultural
- Mitchell: PR
- Adolescent Content: creative
- Zenith Media: media
Insight Sources: Broadcast insights estimated by Kantar.