Migrante Content | Agency Profile, Contacts, AOR, Client Relationships
Service: multicultural & creative
- Main Telephone
- (323) 337-3254
Migrante Content Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tony L. | Chief Financial Officer & Business Partner | CA | ||||||||||||
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| Leonardo R. | Director, Creative | CA | ||||||||||||
| Sol R. | General Manager & Creative Executive | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Sports Opps: Stellantis launches work for Alfa Romeo race team (Score 46)
In a new 
documentary-esque video series, Stellantis shows behind-the-scenes shots of the Alfa Romeo Formula 1 race team and its partnership with Sauber Factory. The first of five episodes, "Before We Hit the Ground," launched on September 1 on YouTube and Alfa Romeo's social media platforms. The additional four episodes will debut throughout the 2022 racing season.
Click Dodge.
Stellantis tends to target men. Alfa Romeo's sharp increase in digital spend signals that the brand currently primarily targets male Gen-Z and millennials. This partnership with Alfa Romeo shows an interest in sports sponsorships, which allow Stellantis to reach a wider audience of male sports enthusiasts. Kantar data reports that the company also utilizes OOH.
Agency & martech readers - We haven't yet heard of any additional roster shifts following Stellantis's appointments of media AOR Publicis.Sapient.
Read our recent update on the Jeep brand here.