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Cartwright | Agency Profile, Contacts, AOR, Client Relationships


Service: creative

Main Telephone
Primary Address
2100 Abbot Kinney Boulevard
Suite C
Venice, CA 90291
USA

Cartwright Contacts

Contacts (5/7)
Name Title State
Keith C. Founder & Chief Creative Officer CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2100 Abbot Kinney Boulevard
Suite C
Venice, CA
90291
USA
Frances G. Co-President CA
John G. Head, Strategy CA
Marie M. Head, Brand CA
Andrew L. Head, Integrated Production CA

Client Relationships

Current Past

Brand Service From To Media Spend
******** ********** *********** Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-Z Opps: The NBA announces new CMO (Score 52)


Sales lead: This hire will affect the NBA's marketing strategy and agency roster.

  • The NBA named Tammy Henault CMO, effective November 21st, 2022.
  • Henault joins from Paramount, where she was the SVP of consumer marketing, streaming, & Paramount+.
  • She will be responsible for global marketing for the NBA and its affiliate leagues.
  • She has also been tasked with promoting the NBA's new app and membership program. 
  • Henault will report to deputy commissioner & COO Mark Tatum. 
  • This completes the search we told you about in September, when Kate Jhaveri departed. 

Additional recent hires:

  • Divya Goel joined as senior director of integrated growth in September 2022. 
  • Jordan Ofsevit joined as director of advertising in September 2022. 
  • Leah Pan joined as director of digital content strategy & analytics in September 2022. 

The NBA's target demographic: Male Gen-Z & millennial basketball enthusiasts 

The company will likely:

  • Review the agency roster/hire additional assistance
  • Ramp digital ad spend back up
  • Experiment with new marketing strategies 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: The NBA spent nearly $22.6m on national TV ads YTD, a 40% increase from $16.2m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend jumped from $5.8m in 2020 to $18.3m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NBA Basketball, NFL Football, MLB Baseball, Inside the NBA, and 2022 Billboard Music Awards.  

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: The NBA spent approximately $24.7m on digital display ads YTD, an 18% decrease from $30.3m spent in this channel during the same time period of 2021. 
  • YTD data: 3.5b impressions via Facebook (38%), Instagram (35%), desktop display (14%), Twitter (8%), desktop video (3%), and mobile display (2%). 
  • Last year: Full-year spend skyrocketed from $17.8m in 2020 to $38.7m in 2021. 
  • Ad location: It placed 96% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, reddit.com, and twitch.tv. It placed 4% of these ads indirectly through Yahoo DSP and Display & Video 360 onto sites such as yahoo.com, ticketmaster.com, fandom.com, engadget.com, and complex.com. 

Additional channel insights  

  • The NBA also invests in OOH, print, and local broadcast TV.
  • It utilizes sponsorships as well. 

Agency analysis:

  • Opportunity: Reach out now to be top-of-mind with the new CMO.
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.