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On the Brink: Johns Hopkins Medicine names new CMO amid spend decreases (Score 60)

reportedly oversee marketing and communications for Johns Hopkins Medicine, Johns Hopkins University School of Medicine, Johns Hopkins Medicine International and Johns Hopkins Community Physicians. She most recently served as VP & CMO of Penn Medicine.

**Note: Since Sawyer doesn't start until June 24, we have not yet been able to confirm her email. We'll keep you updated as we learn more.**

The company's spend stays relatively steady throughout the year (except for a spike ahead of the school year for its university), so sellers should reach out throughout the year to secure revenue. JHM has a wide demographic (though the university specifically targets potential students), which it usually targets with TV, digital, outdoor, print and social.

According to iSpot, a YTD national TV spend of $1,454 has gone towards a "Sports Injuries" spot that aired on college lacrosse programs. It has already nearly matched its 2018 spend, which tapered off in April and amounted to $1,694. 2018 was the first year JHM used national TV.

Please feel free to view digital display ad spend information, courtesy of Adbeat, below.

Agency & martech readers -- since newly-hired marketing leaders often conduct reviews, reach out sooner than later for potential work. Winmo states JHM handles some work in-house and splits creative and digital duties between Idfive.