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The George P. Johnson Company | Agency Profile, Contacts, AOR, Client Relationships
Service: event & sponsorship marketing, experiential marketing
- Main Telephone
- (310) 965-4300
Primary Address
18500 Crenshaw Boulevard
Torrance,
CA
90504
USA
The George P. Johnson Company Contacts
Contacts (5/10)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Erik R. | Executive Group Creative Director | CA | ||||||||||||
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Sample of Related Brands
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| Ron A. | Executive Director, Account Management | CA | ||||||||||||
| Lindsey V. | Account Director, Honda & Acura | CA | ||||||||||||
| James C. | Executive Creative Director | CA | ||||||||||||
| Jeremy T. | Senior Director, Fabrication Estimating | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Infiniti launches new app, Alexa integration amid spend increases
Sales Lead: launched a new app, MyInfiniti, and integrated Alexa with one of its models.
- The app allows users to access functionalities of several different apps and more easily schedule dealership services, chat with service desk members, etc.
- The Alexa addition will help customers simplify and organize their lives.
- The brand will likely:
- Launch promotional material supporting the app and Alexa service
- Continue ramping up ad spend
- Seek new agency partners under its new DM (more below)
- Target demographic:
- Millennial and Gen-X parents with a female skew
Additional recent news:
- This announcement comes on the heels of a key marketing shift; in April 2022, Craig Keeys joined Infiniti as its Americas GVP.
- He previously served as a regional VP at Infiniti's parent company, .
- Keeys's responsibilities now include brand strategy, planning, operations, retailer interface, and marketing.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Infiniti has allocated roughly $19.9m toward national TV commercials, a huge increase from the roughly $100.7k allocated by this point last year.
- Last year: The brand allocated around $4.9m toward this channel last year, primarily in Q4, after having spent more than double this, around $13.7m, in 2020.
- Spend will likely spike again in Q4 2022.
- 2022 ad programming: Infiniti's 2022 commercials have targeted Gen-X watching shows such as Jesse Watters Primetime, The Golden Girls, The Big Bang Theory, Shark Tank, and Gutfeld!.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The brand has spent approximately $22.7m on digital ads YTD, 52% more than the approximately $14.9m spent within the same 2021 timeframe.
- YTD data: Since the beginning of 2022, Infiniti has earned approximately 2.5b digital impressions via Facebook (46%), desktop display (21%), desktop video (13%), Instagram (8%), Twitter (6%), and mobile display (6%) ads.
- The brand has placed most of this year's desktop display ads site direct onto destinations such as goodhousekeeping.com (15%), elle.com, womenshealthmag.com, housebeautiful.com, and harpersbazaar.com.
- Last year: Infiniti's estimated full-year 2021 spend increased 44% to $17.8m from that of $12.4m in 2020.
- Additional channel insights
- The brand also utilizes OOH and local broadcast.
- It holds planning conversations in Q4 and buying conversations in Q3.
Additional agency insights:
- Opportunity: Contact soon to offer creative, media, digital analytics, and/or social media management services.
- Keeys's aforementioned appointment followed the promotion of another top marketer, Shelley Pratt, earlier this year.
- Infiniti also named a year ago.
- Current agency roster:
- imre: PR AOR
- : Media AOR
- : Creative, digital, and social AOR
- : Experiential agency partner
Insight Sources: Broadcast insights estimated by Kantar.