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The George P. Johnson Company | Agency Profile, Contacts, AOR, Client Relationships




Service: event & sponsorship marketing, experiential marketing

Main Telephone
(310) 965-4300
Primary Address
18500 Crenshaw Boulevard
Torrance, CA 90504
USA

The George P. Johnson Company Contacts

Contacts (5/10)
Name Title State
Ron A. Executive Director, Account Management CA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (310) 965-4300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 18500 Crenshaw Boulevard

Torrance, CA
90504
USA

Lindsey V. Senior Account Director CA
James C. Executive Creative Director CA
Jeremy T. Senior Director, Fabrication Estimating CA
Shaun R. Art Director CA

Client Relationships


Brand Service From To Media Spend
***** Experiential *
***** *** Experiential *
***** *** Experiential *
***** *** Experiential *
***** *** Experiential *

See Winmo sales intelligence in action

WinmoEdge

Male Opps: Lexus launches ads featuring new influencer partners (Score 51)


Sales Lead: 

  • Up-and-coming golfers Hinako Shibuno and Amari Avery will introduce Lexus's brand "to new audiences and young people around the world," per Lexus's experiential marketing and national partnerships manager, Nicole Peterson.
  • Lexus sponsors the US Golf Association along with other companies such as American Express, Cisco, Deloitte, Rolex, and Sentry.
  • This announcement comes as Lexus starts targeting younger and more diverse demographics, per Lexus's marketing VP, Vinay Shahani.
  • The brand will likely:
    • Pursue additional influencer partnerships and sponsorships
    • Bolster experiential initiatives
    • Ramp up spend
      • I especially expect a rise in digital spend since Lexus is targeting younger audiences
    • Seek new agency partners
  • Target demographic
    • Gen-Z and millennial men

Recent leadership shifts:

  • Lexus recently appointed senior digital marketing planner Yolanda Hermosillo (September 2022) and senior experiential marketing strategist Madesyn Don (April 2023).

Additional spending insights:

Additional agency insights:

Insight Sources: Broadcast, linear, and OTT insights estimated by .