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VaynerMedia | Agency Profile, Contacts, AOR, Client Relationships
Service: social digital agency
- Main Telephone
- (415)-495-1957
Primary Address
15000 Ventura Boulevard
Unit 300
Sherman Oaks,
CA
91403
USA
VaynerMedia Contacts
Contacts (5/25)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mark K. | Group Creative Director | CA | ||||||||||||
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Sample of Related Brands
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| Franziska P. | Account Director | CA | ||||||||||||
| Jocelyn L. | Director, Project Management | CA | ||||||||||||
| Katie H. | Director, Project Management | CA | ||||||||||||
| Jamie H. | Senior Director, Planning | CA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Mint Mobile to be acquired amid significant spend increases, key DM shift (Score 41)
- T-Mobile will acquire Mint's sales, marketing, digital, and service operations to bolster its brand and reach more US consumers.
- According to T-Mobile's CEO, Mike Sievert, the company will also boost Mint's already successful digital D2C business.
- Don't worry, though; Reynolds will remain in his creative role at Mint.
- The plan includes T-Mobile acquiring Mint's parent company, , as well.
- The deal, for which neither company announced a specific price, is expected to close later in 2023.
- Mint and Ultra already use T-Mobile for their network and will operate as separate business units.
- The brand will likely:
- Shift strategy
- Continue increasing spend
- Seek new agency partners
- Target demographic:
- A wide target demographic ranging from Gen-Z through Gen-X
- This target demographic does, however, have a male skew.
Recent leadership shifts:
- This announcement closely follows Mint's January 2023 promotion of marketing SVP Jeff Braunstein.
- Braunstein joined the company in January 2019 as its marketing VP.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2023, Mint has allocated roughly $3.8m toward national TV commercials, 15% more than the roughly $3.3m spent within the same 2022 timeframe.
- Last year: The brand ended up allocating around $16.6m toward this channel in 2022, up 68% from when it allocated around $9.9m in 2021.
- 2023 ad programming: Mint's 2023 commercials have targeted the male-skewed audience of shows such as FL Football, NBA Basketball, On Patrol: Live, General Hospital, and The View.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The brand has spent approximately $17.5m on digital ads YTD, more than double the approximately $7.8m spent by this point last year.
- YTD data: So far this year, Mint has earned around 1.6b digital impressions via YouTube (73%), Instagram (18%), Facebook (6%), and desktop display (1%) ads.
- Last year: The brand's estimated full-year spend of $45.3m reached 64% more than that of $27.7m in 2021.
- Additional channel insights
- The brand utilizes Google Ads, Twitter, and online video (primarily via Youtube IOS and Youtube.com) ads (Vivvix), along with OTT and linear (iSpot).
- I actually Mint to add - Mint also sponsors podcasts such as Global News Podcast, Conan O'Brien Needs a Friend, Young and Profiting with Hala Taha, the Adam Carolla Show, and The Economist Podcasts.
- Mint invests in short-form DRTV ads.
- It has a very balanced network and will likely launch a new campaign within the coming 60 days or so.
- Mint's top TV networks include NBCS, JUST, FX, SYFY, and REELZ.
Additional agency insights:
- Opportunity: Get in touch soon to be top-of-mind.
- Mint/Ultra may seek new agency partners following this sale, or T-Mobile could do the same.
- Current agency roster:
Insight Sources: Broadcast, OTT, and linear insights estimated by .